If you are serious about Amazon FBA wholesale sourcing there is one tool you absolutely cannot do without — Keepa. At just 19 Euro per month it is the most cost effective research tool available for Amazon sellers and it gives you data that is simply not available anywhere else.

But here is the problem — most new Amazon sellers look at a Keepa chart for the first time and have absolutely no idea what they are looking at. The colours the lines the drops and spikes all look completely confusing without proper explanation.

This guide changes that. We are Brandhunterz Ltd — a UK registered wholesale sourcing company (Company No: 15342697) — and we use Keepa every single day to research wholesale products for our clients. In this guide we explain exactly how to read a Keepa chart from scratch so you can start making data-driven sourcing decisions immediately.

What is Keepa and Why Do You Need It?

Keepa is a price tracking and sales history tool for Amazon. It records the price and sales rank of millions of Amazon products every single day and stores that data going back years. This means you can see exactly how any product has performed over the past 12 to 24 months — not just what is happening today.

For Amazon FBA wholesale sellers Keepa is essential because it answers the most important question you need to ask before ordering any wholesale stock: does this product sell consistently enough to be worth investing in?

Without Keepa	With Keepa
You see today’s price and rank only	You see 2 years of price and rank history
No way to know if sales are consistent	You can see exactly how consistently product sells
Cannot spot price wars or dumping	You see every price drop and spike over time
Guessing whether product is seasonal	You can clearly see seasonal demand patterns
Risk of ordering wrong product	Data-driven decisions reduce risk significantly

Understanding the Keepa Chart — The Basics

When you open a Keepa chart for any Amazon product you will see a graph with multiple coloured lines. Here is exactly what each colour means:

Line Colour	What it Shows	Why it Matters
Orange	Amazon price history	Shows when Amazon sells the product directly
Green	Third party new price	Shows prices from sellers like you
Red	Sales rank history	Most important line for wholesale research
Blue	Used price history	Less relevant for wholesale — ignore initially
Purple	Buy Box price history	Shows the price winning the Buy Box over time

The Most Important Thing on a Keepa Chart — The Sales Rank Line

For Amazon FBA wholesale research the red sales rank line is the single most important thing to look at on any Keepa chart. Here is how to read it:

Understanding Sales Rank Drops

Every time a product sells on Amazon its sales rank number drops — it gets a better rank. On the Keepa chart this appears as a sudden downward spike in the red line. Each downward spike means a sale has occurred. The more frequent the spikes the more often the product sells.

What a GOOD Keepa Chart Looks Like

When researching wholesale products you want to see charts that show these positive signs:

What a BAD Keepa Chart Looks Like

Equally important is knowing which products to avoid. These are the warning signs to look out for:

How to Use the Keepa Product Finder

Beyond the chart itself Keepa has a powerful Product Finder feature that lets you search Amazon products by specific criteria. For wholesale research use these filters:

Filter	Recommended Setting	Why
Current BSR	1 to 100,000	Filters to consistently selling products
Amazon Availability	Not in stock	Finds products Amazon does not sell directly
New Offer Count	2 to 15	Low to medium competition level
Current Buy Box Price	$10 to $50	Sweet spot for wholesale margins
Review Count	50 to 5,000	Established product with proven customer base

Keepa vs Other Amazon Research Tools

Keepa is not the only Amazon research tool available. Here is how it compares to the other major options:

Tool	Cost	Best For	Wholesale Use
Keepa	19 Euro/month	Price history and sales rank tracking	Essential
Helium 10	From $29/month	Keyword research and listing optimisation	Useful
Jungle Scout	From $49/month	Product research and supplier database	Useful
Seller Amp	From $15/month	Real time FBA profit calculation	Essential

Step by Step — How to Analyse Any Product Using Keepa

Here is the exact process Brandhunterz Ltd uses when analysing any product using Keepa for a wholesale client:

Common Keepa Mistakes Beginners Make

Mistake	Why It is a Problem	What to Do Instead
Looking at only 30 days of data	Misses seasonal patterns and recent spikes	Always use minimum 12 months view
Ignoring the orange Amazon line	Risk of competing directly with Amazon	Always check if Amazon sells the product
Judging on BSR alone	BSR today may not reflect typical performance	Look at average BSR over 12 months
Not checking seller count history	May miss increasing competition over time	Always check offer count trend over 12 months

Conclusion — Keepa is Non-Negotiable for Wholesale Sellers

At just 19 Euro per month Keepa is the most cost effective investment any Amazon FBA wholesale seller can make. The data it provides is simply not available anywhere else and the ability to see 12 months of price and sales history before committing to any wholesale order is invaluable.

Once you know how to read a Keepa chart properly your product research becomes dramatically faster and more accurate. You stop wasting time on products that do not sell and focus your energy on the genuine wholesale opportunities that will build your Amazon FBA business.

Need help finding the right wholesale products using Keepa data? Brandhunterz Ltd offers a professional product research service where we do all the Keepa analysis for you and deliver a shortlist of verified profitable wholesale products — from just $59 per report.