Bassetts Vitamins is Britain’s number one children’s vitamin brand, manufactured by Ernest Jackson and Co Ltd, a company with heritage dating back to 1817 now part of Mondelez International. Offering tasty soft and chewy multivitamins gummies and a Pregnancy Plus Omega-3 range, Bassetts Vitamins are made with care in the UK at the Devon factory. Products are consistent eBay UK and Amazon UK sellers with strong family demand, sold through major retailers including Tesco.
Headquarters
Mondelez UK LimitedCadbury House, Sanderson Road,Uxbridge, Middlesex, UB11 1DH,United Kingdom
Authentic Distributors
1. Ernest Jackson Direct ✅ (ejackson.co.uk — confirmed manufacturer, contract manufacturing service)
2. Mondelez International Direct ✅ (parent company corporate trade contact)
3. UK Health and Pharmacy Wholesale Networks ⚠️ (verify specific named distributor before proceeding)
Professional Notes for FBA Sellers
✅ EXCEPTIONALLY WELL DOCUMENTED CORPORATE
HISTORY — 200+ years of precisely dated
corporate events confirmed across multiple
independent sources (Ernest Jackson's own
history page, LinkedIn, Mondelez corporate
site, and Cadbury Wikipedia), all agreeing
on the exact same merger and acquisition
timeline
✅ USEFUL CROSS-BRAND CONNECTION — Same parent
company (Mondelez International) as Oreo,
already researched in this directory — one
trade relationship may give access to both
products
✅ "Made with care in the UK" labeling confirmed
specifically for Bassetts vitamins (unlike
some other Ernest Jackson products which
carry no country of origin labeling) —
useful accurate claim for Amazon listings
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Direct Tesco retail link suggests established
UK supermarket distribution relationships
already exist — useful context for understanding
broader retail credibility
✅ Pregnancy Plus Omega-3 DHA range targets a
distinct demographic from standard children's
vitamins, giving a separate ASIN category
opportunity within the same brand relationship