Oral-B is the world’s leading electric toothbrush brand owned by Procter & Gamble, offering the advanced iO series alongside Pro, Genius, Smart and Vitality model ranges, replacement brush heads, toothpaste, and floss. The UK online store is operated by THG Ingenuity on P&G’s behalf, offering a 3 year warranty and 30 day money back guarantee. Products are consistent eBay UK and Amazon UK bestsellers with strong quarterly replacement head repeat purchase demand, backed by a dedicated Oral-B Professional channel for dental practitioners.
Parent Company
The Procter & Gamble Company (P&G).
Headquarters
1 Procter & Gamble Plaza, Cincinnati, Ohio 45202, United States.
Authentic Distributors
1. Procter and Gamble Direct Trade ✅ (us.pg.com/contact-us — confirmed parent company, same as 18+ other entries in this directory)
2. THG Ingenuity ✅ (confirmed UK e-commerce fulfillment operator for this specific oralb.co.uk storefront)
3. HSD Wholesale ✅ (confirmed P&G wholesale distributor from extensive earlier research)
Professional Notes for FBA Sellers
✅ NOTEWORTHY OPERATIONAL STRUCTURE — Unlike
Ariel, Lenor, Flash, Tampax, and Always (all
appearing to be standard P&G-operated sites),
Oral-B's UK store is explicitly fulfilled by
THG Ingenuity, a well-known UK e-commerce
operations company — useful context if
investigating direct UK retail/logistics
partnerships for P&G brands
✅ Already confirmed and researched in your USA
brands CSV — this UK verification reinforces
that existing entry with the new THG
operational detail
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Electric toothbrush replacement heads remain
the strongest recurring revenue opportunity —
customers reorder every 3 months, exactly as
confirmed in your original USA research
✅ The iO range represents Oral-B's premium
tier with Bluetooth/app connectivity — useful
for higher-margin Amazon listing positioning
versus basic Pro/Vitality models
✅ Continues to reinforce the strategic value
of your comprehensive P&G trade relationship,
now spanning nearly 20 confirmed brands across
both directories