Glade
- +44 1773 855100
- 24 May 2026
Airwick
Description
Air Wick is a leading home fragrance brand with over 80 years of heritage, owned by Reckitt Benckiser and sold across 13 countries spanning Europe, North America, South America, and Australia. Offering mist diffusers, plug-in scented oils, automatic sprays, aerosols, and reed diffusers infused with 2x more essential oils for an enhanced fragrance experience, Air Wick products are consistent eBay UK and Amazon UK bestsellers with strong household demand backed by room-specific fragrance guidance and dedicated tips and tricks content.
Website
Minimum Order Value
£150
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
All Marketplaces
Parent Company
Reckitt Benckiser
Trade Account URL
Headquarters
Turner House, 103-105 Bath Road, Slough, Berkshire, SL1 3UH, United Kingdom
Wholesale Program
Open
Authentic Distributors
1. Reckitt Corporate Direct ✅ (reckitt.com — confirmed parent company, fifth confirmed entry in Reckitt cluster)
2. Air Wick Help & Support ✅ (airwick.co.uk/help-and-support — confirmed dedicated consumer support page)
3. UK Household Wholesale Networks ⚠️ (verify specific named distributor before proceeding)
2. Air Wick Help & Support ✅ (airwick.co.uk/help-and-support — confirmed dedicated consumer support page)
3. UK Household Wholesale Networks ⚠️ (verify specific named distributor before proceeding)
Professional Notes for FBA Sellers
✅ FIFTH CONFIRMED RECKITT BRAND — Following
Dettol, Lysol, Finish, and Clearasil,
Air Wick adds another to your Reckitt
cluster. One comprehensive Reckitt trade
relationship could now span cleaning,
antiseptic, dishwasher, acne treatment,
AND home fragrance simultaneously
✅ GENUINELY SURPRISING CORPORATE CONNECTION —
Reckitt is primarily known for health/hygiene
brands (Dettol, Lysol, Nurofen, Durex) —
Air Wick's inclusion under the same umbrella
as Dettol is a genuinely unexpected discovery
worth noting in your directory
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Refill formats across all 5 product
categories give strong recurring purchase
demand — once a household has an Air Wick
device, they need refills every 4-6 weeks —
similar pattern to Oral-B replacement heads
✅ 13-country confirmed distribution gives
genuine evidence-based marketplace
classification without assuming from domain alone
✅ Room-specific targeting (bedroom, bathroom,
living room, kitchen) gives multiple distinct
Amazon search optimization opportunities
beyond standard "air freshener" category
Dettol, Lysol, Finish, and Clearasil,
Air Wick adds another to your Reckitt
cluster. One comprehensive Reckitt trade
relationship could now span cleaning,
antiseptic, dishwasher, acne treatment,
AND home fragrance simultaneously
✅ GENUINELY SURPRISING CORPORATE CONNECTION —
Reckitt is primarily known for health/hygiene
brands (Dettol, Lysol, Nurofen, Durex) —
Air Wick's inclusion under the same umbrella
as Dettol is a genuinely unexpected discovery
worth noting in your directory
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Refill formats across all 5 product
categories give strong recurring purchase
demand — once a household has an Air Wick
device, they need refills every 4-6 weeks —
similar pattern to Oral-B replacement heads
✅ 13-country confirmed distribution gives
genuine evidence-based marketplace
classification without assuming from domain alone
✅ Room-specific targeting (bedroom, bathroom,
living room, kitchen) gives multiple distinct
Amazon search optimization opportunities
beyond standard "air freshener" category
MAP Policy
yes
Location
Address
Reckitt Benckiser UK, Wellcroft House, Wellcroft Road, Slough, Berkshire, SL1 4AQ
Features
Leading home fragrance brand with over 80 years heritage owned by Reckitt Benckiser | Mist diffusers plug-in scented oils automatic sprays aerosols and reed diffusers | Consistent Amazon UK and eBay bestseller across confirmed 13 countries worldwide | Same parent company as Dettol Lysol Finish and Clearasil confirmed in this directory | New formula with 2x more essential oils for best ever fragrance experience | Room specific fragrance guidance covering bedroom bathroom living room and kitchen.
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