Essie

1. L'Oréal Group Direct ✅ (loreal.com — confirmed parent company, best option if you have direct corporate contract)
2. Qogita B2B Wholesale ✅ (qogita.com/brands/essie — confirmed 640 Essie products, 100% authenticity guarantee, 500+ vetted European suppliers, free account registration, low MOVs, 10-day delivery)
3. Essie Find in Store ✅ (essie.co.uk/storelocator — confirmed official UK retailer locator for physical stockists)

✅ THIRD CONFIRMED L'ORÉAL GROUP ENTRY —
Following L'Oréal Paris and CeraVe from your
USA brands CSV, Essie adds another brand to
your L'Oréal cluster — one trade relationship
with L'Oréal could potentially supply all
three brands

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ Essie's extensive color range (11 distinct
color families, 400+ shades) gives genuinely
strong ASIN variety — nail polish is typically
sold by individual shade on Amazon, giving
substantial listing opportunity from one
brand relationship

✅ Seasonal collection launches create recurring
demand spikes throughout the year (spring
pastels, summer brights, autumn/winter darks) —
useful for inventory timing planning

✅ "Find in Store" locator confirms established
UK retail distribution — useful context
before pursuing FBA wholesale sourcing

Americas nail salon expert owned by LOreal Group | Nail polish across 11 colour families plus professional nail care range | Consistent Amazon UK and eBay bestseller with salon quality accessible price positioning | Same parent company as LOreal Paris and CeraVe confirmed in USA brands research | Sold across 9 confirmed countries including UK USA France Germany and Australia | Runway inspired and classic colour collections with seasonal new launches.