Trebor is a beloved British confectionery brand founded on 4 January 1907 by four East London entrepreneurs in Forest Gate, each investing just £100, and now owned by Mondelez International. Famous for Extra Strong Mints launched in 1937 and the iconic jingle Trebor mints are a minty bit stronger, Trebor also created Refreshers in 1935. Manufactured at Mondelez’s Sheffield factory alongside Maynards Bassetts, Trebor products are consistent eBay UK and Amazon UK bestsellers with strong household confectionery demand, part of the same Mondelez family as Cadbury, Oreo, and Bassetts already confirmed in this directory.
Parent Company
Mondelēz International, Inc
Headquarters
905 West Fulton Market, Suite 200, Chicago, Illinois 60607, United States
Authentic Distributors
1. Mondelez International Direct ✅ (mondelezinternational.com — confirmed parent company, same as Cadbury, Oreo, Bassetts)
2. Mondelez UK Contact ✅ (mondelezinternational.com/contact-us/consumers — confirmed UK consumer contact)
3. UK Confectionery Wholesale Networks ⚠️ (verify specific named distributor before proceeding)
Professional Notes for FBA Sellers
✅ FOURTH CONFIRMED MONDELEZ BRAND — Following
Cadbury, Oreo, and Bassetts Vitamins, Trebor
adds another brand to your Mondelez cluster —
one comprehensive Mondelez trade relationship
could span chocolate, biscuits, vitamins,
AND confectionery simultaneously
✅ GENUINELY FASCINATING NAME MYTH — "Trebor"
is commonly believed to be "Robert" backwards,
but the actual origin is Trebor Terrace,
the factory's original street — a genuine
piece of brand history most people don't know,
excellent Amazon listing content
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Extra Strong Mints (1937), Refreshers (1935),
Softmints, and Chews give multiple distinct
ASIN opportunities within one brand relationship
✅ At its peak, Trebor had 423 products — now
reduced to 4 core lines — useful context
for understanding the focused, lean product
portfolio compared to its historic breadth