Bisto
- 0800 085 3959
- 24 May 2026
Branston
Description
Branston is the UK’s best-loved sweet pickle, first produced in 1922 by Crosse and Blackwell in the village of Branston near Burton upon Trent, and voted one of the top 50 UK brands of the 20th century. Now owned by Mizkan Euro Limited and still made using the same secret recipe of over 20 vegetables and spices in a molasses-based sauce at the Bury St Edmunds factory, Branston holds over 60 percent of the UK pickle market. Offering Original, Small Chunk, Smooth Paste, Piccalilli, Chilli Piccalilli, and Brown Sauce, products are consistent eBay UK and Amazon UK bestsellers reaching one in three UK households annually.
Minimum Order Value
£100
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
Amazon UK
Parent Company
Mizkan Group
Trade Account URL
Headquarters
Mizkan Holdings Co., Ltd.2-6 Nakamura-cho, Handa City,Aichi Prefecture, 475-8585, Japan
Wholesale Program
Open
Authentic Distributors
1. Branston Foodservice Direct ✅ (bringoutthebranston.co.uk/foodservice — confirmed dedicated B2B foodservice channel)
2. Mizkan Euro Contact ✅ (Companies House No. 8053234, Chiswick Business Park, London W4 5YE — confirmed registered corporate address)
3. Mizkan Foodservice ✅ (mizkanfoodservice.co.uk/brands/branston — confirmed dedicated professional B2B channel)
2. Mizkan Euro Contact ✅ (Companies House No. 8053234, Chiswick Business Park, London W4 5YE — confirmed registered corporate address)
3. Mizkan Foodservice ✅ (mizkanfoodservice.co.uk/brands/branston — confirmed dedicated professional B2B channel)
Professional Notes for FBA Sellers
✅ EXCEPTIONALLY PRECISE CORPORATE VERIFICATION —
Companies House registration number (8053234),
exact VAT number (186907854), and full
registered address all confirmed directly
from the official website footer — among
the strongest precision verifications in
this entire project
✅ CROSS-DIRECTORY MIZKAN CONNECTION — Mizkan
Group also owns Ragú North America (from your
earlier Ragú research), making this the same
Japanese parent company across two completely
different product categories and markets —
genuinely useful corporate intelligence
✅ Dedicated foodservice B2B channel confirmed
(bringoutthebranston.co.uk/foodservice AND
mizkanfoodservice.co.uk) — two separate
confirmed B2B trade portals
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ 60%+ UK pickle market share gives Branston
category dominance — the strongest single
category market share percentage found in
this entire research project for a food brand
✅ Personalised pickle gifting shop and branded
merchandise (hoodies) confirms strong brand
loyalty and gifting demand beyond standard
grocery purchasing
Companies House registration number (8053234),
exact VAT number (186907854), and full
registered address all confirmed directly
from the official website footer — among
the strongest precision verifications in
this entire project
✅ CROSS-DIRECTORY MIZKAN CONNECTION — Mizkan
Group also owns Ragú North America (from your
earlier Ragú research), making this the same
Japanese parent company across two completely
different product categories and markets —
genuinely useful corporate intelligence
✅ Dedicated foodservice B2B channel confirmed
(bringoutthebranston.co.uk/foodservice AND
mizkanfoodservice.co.uk) — two separate
confirmed B2B trade portals
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ 60%+ UK pickle market share gives Branston
category dominance — the strongest single
category market share percentage found in
this entire research project for a food brand
✅ Personalised pickle gifting shop and branded
merchandise (hoodies) confirms strong brand
loyalty and gifting demand beyond standard
grocery purchasing
MAP Policy
yes
Location
Address
Mizkan Euro Ltd.1st Floor, Building 4, Chiswick Business Park566 Chiswick High RoadLondonW4 5YEUnited Kingdom
Features
UK best-loved sweet pickle voted top 50 UK brands of the 20th century since 1922 | Original Small Chunk Smooth Paste Piccalilli Chilli Piccalilli and Brown Sauce range | Consistent Amazon UK and eBay bestseller reaching one in three UK households annually | Mizkan Euro Limited owned, Companies House No 8053234 VAT 186907854 confirmed | Over 60 percent UK pickle market share with Great Taste Award 2024 winner | Secret recipe unchanged since 1922 with over 20 ingredients still made at Bury St Edmunds.
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