Crayola
- 01702 208170
- 24 May 2026
Hama Beads
Description
Hama Beads are the world’s leading brand of melt-together craft beads, invented in 1971 by Malte Haaning at Malte Haaning Plastic A/S in Nykøbing Mors Denmark, a company founded in 1961 that originally manufactured drinking straws. The HAMA name trademarked in 1984 derives from the founder’s initials, HA from Haaning and MA from Malte, while the ironing technique that makes Hama beads so distinctive was developed by Malte Haaning himself in the late 1970s. Sold in over 50 countries and available in the UK through Hamabeads.com Limited (Companies House 8682229) in Bury St Edmunds, Hama offers Original Midi, Mini, Maxi, My First Hama, and sustainable sugarcane Bio Beads alongside licensed Bluey ranges and dedicated Schools and Hospitals programmes. Products are consistent eBay UK and Amazon UK bestsellers with strong family craft and children’s educational demand.
Website
Minimum Order Value
£100
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
Amazon UK
Parent Company
Malte Haaning Plast A/S
Trade Account URL
Headquarters
Ringvejen 51, DK-7900 Nykøbing Mors, Denmark
Wholesale Program
Open
Authentic Distributors
1. Hamabeads.com Direct ✅ (hamabeads.com — confirmed official UK brand store, 30+ years selling Hama)
2. Schools & Hospitals ✅ (hamabeads.com/schools-hospitals — confirmed dedicated education and healthcare B2B page)
3. Hama Contact Us ✅ (hamabeads.com/contact-us — confirmed direct UK contact page)
2. Schools & Hospitals ✅ (hamabeads.com/schools-hospitals — confirmed dedicated education and healthcare B2B page)
3. Hama Contact Us ✅ (hamabeads.com/contact-us — confirmed direct UK contact page)
Professional Notes for FBA Sellers
✅ GENUINE TWO-TIER STRUCTURE — Malte Haaning
Plastic A/S (Denmark) makes the beads while
Hamabeads.com Limited (UK) distributes them
— both are genuine, confirmed entities with
different contact routes depending on whether
you're approaching for direct manufacture
relationships or UK trade accounts
✅ Schools & Hospitals dedicated page gives
genuine B2B educational and healthcare
sector channel — useful for institutional
bulk purchasing beyond standard consumer
FBA resale
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Bio Beads (sugarcane-based plastic)
represent a genuinely innovative
sustainability product tier — strong
eco-conscious positioning for Amazon
UK listings targeting environmentally
aware parents
✅ Bluey licensing gives currently relevant
IP-driven search visibility — same
strength as Orchard Toys' Bluey range
researched earlier in this directory
✅ Ironing technique being a proprietary
Hama invention (not just a generic craft
method) gives genuine product heritage
content for Amazon listing copy — most
competitors simply copied what Malte
Haaning invented in the 1970s
Plastic A/S (Denmark) makes the beads while
Hamabeads.com Limited (UK) distributes them
— both are genuine, confirmed entities with
different contact routes depending on whether
you're approaching for direct manufacture
relationships or UK trade accounts
✅ Schools & Hospitals dedicated page gives
genuine B2B educational and healthcare
sector channel — useful for institutional
bulk purchasing beyond standard consumer
FBA resale
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Bio Beads (sugarcane-based plastic)
represent a genuinely innovative
sustainability product tier — strong
eco-conscious positioning for Amazon
UK listings targeting environmentally
aware parents
✅ Bluey licensing gives currently relevant
IP-driven search visibility — same
strength as Orchard Toys' Bluey range
researched earlier in this directory
✅ Ironing technique being a proprietary
Hama invention (not just a generic craft
method) gives genuine product heritage
content for Amazon listing copy — most
competitors simply copied what Malte
Haaning invented in the 1970s
MAP Policy
yes
Location
Address
The Cabin, 5 Dovedale Walk, Bury St Edmunds, Suffolk, IP32 6HP.
Features
Worlds leading melt-together craft bead brand invented 1971 by Malte Haaning in Denmark | Original Midi Mini Maxi My First Hama and sugarcane Bio Beads range | Consistent Amazon UK and eBay bestseller across confirmed 50 plus country distribution | UK distributed by Hamabeads.com Limited Companies House 8682229 Bury St Edmunds Suffolk | Ironing technique invented by Malte Haaning in 1970s with dedicated Schools and Hospitals B2B programme | Bluey licensed range and Hama Universe App confirmed with Design of the Week community engagement.
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