Contacting wholesale suppliers is the step most new Amazon FBA sellers are most nervous about. They worry about saying the wrong thing sounding inexperienced or being rejected outright before they even get started. The truth is that wholesale suppliers want new stockists — they are actively looking for reliable resellers to move their products. Your job is simply to approach them the right way and give them confidence that you are a serious professional buyer worth opening an account for.

We are Brandhunterz Ltd — a UK registered wholesale sourcing company (Company No: 15342697) — and in this complete beginner’s guide we cover exactly how to find wholesale supplier contact details, what to say in your first outreach, which communication channels work best and how to follow up professionally when you do not hear back. By the end of this guide you will have everything you need to contact your first wholesale supplier with confidence.

Before You Contact Any Supplier — Get These Three Things in Place

Before you send a single outreach email there are three non-negotiable foundations that every wholesale supplier will expect you to have in place. Missing any one of them dramatically reduces your approval chances.

Foundation	Why Suppliers Require It	Essential
UK Limited Company registered	Brands open trade accounts for businesses — not individuals	Yes
Professional business email	Gmail or Hotmail addresses signal amateur buyers — use yourname@yourcompany.co.uk	Yes
Amazon Professional Seller account	Proves you are an active Amazon seller — not just exploring	Yes

Step 1 — Research the Product Before Contacting the Supplier

Never contact a wholesale supplier without first confirming the product is worth sourcing. Spending time on outreach for a product that will not sell profitably on Amazon is wasted effort. Use Keepa to check the 12-month sales history and price stability of every product before you invest time in supplier outreach.

Research Check	Minimum Threshold	Tool
Consistent 12-month BSR history	Regular drops all year	Keepa
Amazon not on the listing	No orange line on Keepa	Keepa
Minimum 30% ROI confirmed	After all FBA fees	AMZScout

Step 2 — Find the Right Contact Details

Finding the correct contact details is one of the most common sticking points for new wholesale sellers. Most brands have multiple email addresses and departments — and contacting the wrong one significantly delays or kills your application entirely. Here is exactly where to find the right contact for each supplier type:

Where to Look	What to Find
Brand website — Trade or Wholesale page	Dedicated trade email or online application form — use this first
Brand website — Become a Stockist page	Trade application form or trade sales contact email
Brandhunterz Brands Directory	Direct verified trade contact details — fastest route to the right person
Google search — [Brand name] trade account UK	Often surfaces the brand’s trade page directly
LinkedIn — brand name plus sales or trade	Find the trade sales manager or key account manager directly
Brand’s general contact page	Use only if no trade page exists — ask to be directed to the trade team

Step 3 — Choose Your Contact Method

Most wholesale suppliers accept outreach through multiple channels. Each has different advantages depending on the size of the brand and the relationship you are trying to build:

Contact Method	Best For	Recommended
Email to trade department	All supplier sizes — leaves a professional written record	✅ Primary method
Online trade application form	Brands with structured wholesale programmes	✅ Use when available
Phone call to trade team	Following up after no email response — builds rapport faster	Follow-up only
Trade show in person	Opening multiple accounts in one day — highest approval rate	✅ Excellent for scale
LinkedIn direct message	When no trade email is publicly available	Secondary option

Step 4 — Write and Send Your Outreach Email

Your outreach email is your first impression. It needs to be professional concise and give the supplier everything they need to make a quick decision about opening an account. Here is the exact email template we recommend for every first wholesale outreach:

What Makes This Email Work

Email Element	Why It Matters
Company name in subject line	Immediately signals a business application — not a personal enquiry
Companies House number included	Verifiable proof of legitimate UK registered business
Amazon FBA mentioned specifically	Clarifies your sales channel — many brands actively want Amazon FBA resellers
Ready to place first order stated	Shows buying intent — not just information gathering
Long-term relationship mentioned	Brands prefer repeat buyers — signals you are not a one-off order customer
Under 200 words total	Trade managers are busy — concise emails get read and responded to faster

Step 5 — Follow Up Professionally

Most wholesale suppliers receive large volumes of trade enquiries and some will not respond to your first email within the timeframe you expect. A professional follow-up at the right interval is completely acceptable and often results in a response when the first email did not. Here is the follow-up schedule we recommend:

Timeline	Action	Method
Day 1	Send initial outreach email	Email to trade department
Day 6 to 7	Send first follow-up if no response	Reply to your original email thread
Day 12 to 14	Phone call to trade team if available	Brief professional call referencing your email
Day 21+	Move on to next supplier	Never chase more than twice — protect your time

How to Handle Every Supplier Response Type

Response Type	What to Do Next
Approved — price list received	Verify margins with AMZScout then place minimum test order on best products
Approved but MOQ too high	Negotiate politely — ask if they can accommodate a smaller opening order
Pending — under review	Follow up after 5 business days — continue approaching other suppliers meanwhile
Declined — not accepting new accounts	Ask to be added to their waiting list — move on to next brand immediately
Declined — Amazon not permitted	Move on — never source from brands that restrict Amazon reselling
No response after 14 days	Send one final follow-up then move on — protect your time and energy

How Many Suppliers Should You Contact?

New wholesale sellers often underestimate how many supplier applications they need to send to find their first viable product. Wholesale sourcing is a numbers game — not every application is approved and not every approved supplier has products that pass your research criteria. Here are realistic approval rate expectations:

Stage	Typical Rate	What This Means
Applications sent to accounts opened	30 to 50%	Send 10 applications — expect 3 to 5 approvals
Approved accounts with viable products	40 to 60%	Not every approved supplier has products passing your research
Viable products passing full research	20 to 30%	Only a fraction pass Keepa and margin checks — that is normal
Applications needed for first product	10 to 20	Contact 10 to 20 suppliers to reliably find your first viable product

Conclusion — Contact Suppliers Professionally and Consistently

Contacting wholesale suppliers is a skill that improves with every application you send. The first few outreach emails feel awkward — but by your tenth application it becomes a fast repeatable process that consistently delivers new supplier relationships and new product opportunities. The sellers who build the strongest wholesale businesses are those who contact suppliers consistently week after week — not those who send three emails and stop.

Use our Brands Directory to find your first verified wholesale supplier contacts. Research every product with Keepa before reaching out. And use the email templates in this guide to make every outreach professional compelling and ready to convert from day one.