Always is the world’s leading feminine care brand, owned by Procter & Gamble, offering sanitary pads and panty liners backed by a panel of named medical experts including consultant gynaecologists and a clinical psychologist. Sharing the same P&G family as sister brand Tampax, Always runs active period destigmatization campaigns including Master Your Menstrual Cycle and provides digital tools like a Period Tracker and Product Recommender. Products are consistent eBay UK and Amazon UK bestsellers with strong monthly repeat purchase demand backed by genuine medical credibility and safety transparency.
Headquarters
1 Procter & Gamble Plaza (1 P&G Plaza), Cincinnati, OH 45202, United States.
Authentic Distributors
1. Procter and Gamble Direct Trade ✅ (us.pg.com/contact-us — confirmed parent company, 18th+ confirmed entry in this directory)
2. HSD Wholesale ✅ (confirmed P&G wholesale distributor from extensive earlier research)
3. UK Health and Personal Care Wholesale Networks ⚠️ (verify specific named third-party distributor before proceeding)
Professional Notes for FBA Sellers
✅ EXCEPTIONALLY STRONG MEDICAL CREDIBILITY —
Three fully credentialed named medical
professionals (MD FRCOG, MBBS MRCOG, Clinical
Psychologist) is genuinely the strongest
expert validation panel found across this
entire research project — exceptional trust
signal for Amazon UK listings
✅ Direct confirmed sister-brand relationship
with Tampax (cross-linked header, identical
disposal messaging) — strongly reinforces
that one P&G feminine care trade relationship
genuinely spans both brands
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Active social campaigns destigmatizing periods
("A Period is just a period") demonstrate
genuine, current brand purpose marketing
beyond pure product sales — useful for
understanding brand positioning
✅ Specific named bestseller products (Ultra
Normal Size 1, Infinity FlexProtect Size 2,
Ultra Secure Night Size 4) give precise,
ready-to-use product targeting for Amazon
listing research
✅ This represents the largest, most thoroughly
confirmed parent company cluster in your
entire directory — Procter & Gamble now spans
nearly 20 confirmed brands across oral care,
laundry, paper goods, shaving, baby care,
feminine care, and cleaning products