Burt’s Bees is an American multinational company that makes products for health, beauty, and personal care, founded in Maine in 1984 when Burt Shavitz started making candles from leftover beeswax with Roxanne Quimby. Beginning with just $200 at a local craft fair and growing to $20,000 in the first year from an abandoned one-room schoolhouse, Burt’s Bees was acquired by The Clorox Company for 913 million dollars in 2007. Now distributed globally across the United States, United Kingdom, Ireland, Canada, Australia, Germany, Hong Kong, Taiwan and New Zealand, Burt’s Bees offers lip balm, skincare, body care, hair care, baby products, and toothpaste under the Earth-friendly Natural Personal Care positioning. Products are consistent Amazon USA bestsellers with strong demand from consumers seeking naturally-derived personal care alternatives backed by the brand’s authentic beekeeper origin story.
Headquarters
210 W Pettigrew St, Durham, NC 27701, United States
Authentic Distributors
1. Burt's Bees Contact Us ✅ (burtsbees.com/pages/contact-us — confirmed direct brand contact page)
2. Clorox Corporate Direct ✅ (thecloroxcompany.com — confirmed parent company, NYSE CLX listed)
3. USA Beauty and Personal Care Wholesale Networks ⚠️ (verify specific named distributor before proceeding)
Professional Notes for FBA Sellers
✅ GENUINELY EXTRAORDINARY FOUNDING STORY —
A beekeeper picking up a hitchhiker in
Delaware, leading to a craft fair business
starting in an abandoned schoolhouse and
growing into a $913 million acquisition —
one of the most compelling authentic brand
origin stories in this entire project
✅ Nearly 90 percent of Clorox
Company brands hold the No. 1 or No. 2
market share positions in their categories —
strong parent company market dominance
signal confirming Burt's Bees brand strength
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Burt's Bees is a moderately gated brand
on Amazon — verify current authorization
requirements before purchasing wholesale
inventory, similar to other major personal
care brands researched in this directory
✅ 99% natural ingredient positioning gives
strong, specific, verifiable consumer
trust content for Amazon listings targeting
health-conscious personal care buyers
✅ Baby Bee product line gives a distinct,
premium demographic targeting opportunity
beyond standard adult personal care
categories on Amazon USA