Coleman is a leading outdoor equipment brand with over 120 years of heritage, owned by Newell Brands alongside sister companies Campingaz, Marmot and Contigo. Offering tents shelters cool boxes sleeping bags camping furniture and lighting, Coleman features proprietary BlackOut Bedroom Technology blocking 99 percent of daylight. Sold through an extensive UK retail network including Go Outdoors, Blacks, Millets and Argos, Coleman products are consistent eBay UK and Amazon UK bestsellers with confirmed existing Buy with Prime integration.
Headquarters
Newell Brands Inc.5 Concourse Parkway NE, 8th FloorAtlanta, Georgia, 30328United States
Authentic Distributors
1. Newell Brands Direct ✅ (newellbrands.com — confirmed parent company, third confirmed brand from this group)
2. Coleman Certified Tent Partners ✅ (colemanuk.co.uk/certified-tent-partners.html — confirmed dedicated partner page)
3. Go Outdoors ✅ (gooutdoors.co.uk/collections/brand-coleman — confirmed named UK retail partner)
4. Camping International ✅ (camping-intl.com — confirmed named UK retail partner)
5. Outdoor World Direct ✅ (outdoorworlddirect.co.uk — confirmed named UK retail partner)
Professional Notes for FBA Sellers
✅ THIRD CONFIRMED NEWELL BRANDS ENTRY —
Following Elmer's Glue and WoodWick, this
strongly reinforces the strategic value of
establishing one comprehensive Newell Brands
trade relationship that could supply products
across multiple categories in your directory
✅ EXCEPTIONALLY THOROUGH RETAIL NETWORK — 16
named UK retail partners confirmed directly
on the official site is among the most
extensive distributor evidence found in this
entire project, giving multiple concrete
starting points for wholesale enquiries
✅ "Buy with Prime" badges visible directly on
product listings confirm Coleman already has
an active, established Amazon relationship —
important context before pursuing third-party
FBA wholesale sourcing
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Sister brands Campingaz, Marmot, and Contigo
under the same Newell umbrella offer
substantial cross-category expansion
opportunities for future directory research
✅ BlackOut Bedroom Technology gives a genuine,
verifiable functional differentiator versus
generic tent competitors, useful for premium
Amazon listing positioning