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Duracell

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Description

Duracell is the world’s leading battery brand owned by Berkshire Hathaway offering AA AAA C D and 9V batteries lithium batteries and rechargeable batteries. Among the most consistently purchased electronics essentials on Amazon USA with exceptional repeat purchase demand from households and businesses year-round.

Minimum Order Value
200
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
All Marketplaces
Parent Company
Berkshire Hathaway Inc
Trade Account URL
Headquarters
Berkshire Hathaway Inc.3555 Farnam Street, Suite 1440Omaha, NE 68131United States
Wholesale Program
Restricted
Authentic Distributors
1. Supermarket Distributors of America ✅ ("authorized wholesale distributor," 10-12 year guaranteed factory-fresh shelf life)
2. Golden Eagle Distributors ✅ (confirmed Duracell wholesale, rewards program available)
3. Battery Partners ✅ (dedicated Duracell distributor portal, phone 844-440-7700)
4. Batteries Inc. ✅ (self-identified "Duracell authorized dealer," also master distributor for Energizer)
5. The Battery Store USA ✅ (Duracell Procell professional line, individually date-coded for inventory management)
Professional Notes for FBA Sellers
✅ Duracell's "1964" brand introduction date
is confirmed accurate across multiple
independent sources — no date correction
needed for this brand

✅ Parent Company confirmed as Berkshire
Hathaway (acquired 2016 from Procter &
Gamble in a $4.7 billion stock swap deal,
later reported variably as $2.9-4.2
billion depending on valuation method)

✅ SDA explicitly guarantees 10-12 year
factory-fresh shelf life on stored
inventory — important reassurance for
Amazon FBA sellers concerned about
battery expiration dates

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ Duracell Procell professional line offers
individually date-coded inventory for
effective stock management — useful
differentiator from standard Coppertop
consumer retail batteries

✅ Specialty formats (Lithium Coin CR2032
CR2025 CR2016) serve growing demand from
key fobs, Apple AirTags, and wearables —
distinct ASIN opportunity beyond standard
AA/AAA/9V battery sales
MAP Policy
yes

Location

Address
1514 Redding Dr, LaGrange, GA 30240

Features

Worlds leading battery brand since 1964 | AA AAA C D and 9V lithium and rechargeable battery range | Consistent Amazon USA bestseller with year-round repeat purchase demand | Berkshire Hathaway owned global distribution | Outstanding household and business repeat purchase | Trusted brand heritage spanning over 60 years.

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