Duracell is the world’s leading battery brand owned by Berkshire Hathaway offering AA AAA C D and 9V batteries lithium batteries and rechargeable batteries. Among the most consistently purchased electronics essentials on Amazon USA with exceptional repeat purchase demand from households and businesses year-round.
Headquarters
Berkshire Hathaway Inc.3555 Farnam Street, Suite 1440Omaha, NE 68131United States
Authentic Distributors
1. Supermarket Distributors of America ✅ ("authorized wholesale distributor," 10-12 year guaranteed factory-fresh shelf life)
2. Golden Eagle Distributors ✅ (confirmed Duracell wholesale, rewards program available)
3. Battery Partners ✅ (dedicated Duracell distributor portal, phone 844-440-7700)
4. Batteries Inc. ✅ (self-identified "Duracell authorized dealer," also master distributor for Energizer)
5. The Battery Store USA ✅ (Duracell Procell professional line, individually date-coded for inventory management)
Professional Notes for FBA Sellers
✅ Duracell's "1964" brand introduction date
is confirmed accurate across multiple
independent sources — no date correction
needed for this brand
✅ Parent Company confirmed as Berkshire
Hathaway (acquired 2016 from Procter &
Gamble in a $4.7 billion stock swap deal,
later reported variably as $2.9-4.2
billion depending on valuation method)
✅ SDA explicitly guarantees 10-12 year
factory-fresh shelf life on stored
inventory — important reassurance for
Amazon FBA sellers concerned about
battery expiration dates
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Duracell Procell professional line offers
individually date-coded inventory for
effective stock management — useful
differentiator from standard Coppertop
consumer retail batteries
✅ Specialty formats (Lithium Coin CR2032
CR2025 CR2016) serve growing demand from
key fobs, Apple AirTags, and wearables —
distinct ASIN opportunity beyond standard
AA/AAA/9V battery sales