E45

1. Karo Healthcare UK Direct ✅ (consumersupport@karohealthcare.com — confirmed exact consumer support email)
2. Karo Healthcare AB Corporate ✅ (karohealthcare.com — confirmed Swedish parent company)
3. UK Pharmacy Wholesale Networks ⚠️ (verify specific named distributor before proceeding — note: Boots, Superdrug, Tesco, ASDA, Sainsbury's, Morrisons, Waitrose, Ocado are retail stockists, NOT wholesale distributors)

✅ PHARMACEUTICAL-GRADE REGULATORY STATUS —
E45 Cream, E45 Itch Relief Cream, and HC45
Hydrocortisone Cream are confirmed LICENSED
MEDICINES under UK pharmaceutical regulation —
stronger clinical credibility than cosmetic
skincare brands, similar to Corsodyl and
Sudocrem researched earlier

✅ CONFIRMED EXISTING AMAZON RELATIONSHIP —
Amazon is directly linked as a retail partner
on the brand's own homepage — important
context before pursuing FBA wholesale
sourcing given this existing direct relationship

⚠️ Always confirm "Always read the label"
compliance for licensed medicine products —
Amazon has specific listing requirements for
pharmaceutical/OTC medicine products that
may require additional category approval

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance —
especially important for regulated medicine
products

✅ HC45 Hydrocortisone Cream (£4.49) with active
ingredient "hydrocortisone acetate BP 1.0% w/w"
represents a distinct OTC pharmacy category
beyond standard emollient creams — different
Amazon category requirements may apply

✅ HydroCell™ new range with in vivo testing
evidence represents a genuine innovation
opportunity — premium body serum spray format
is distinct from E45's traditional cream/lotion
heritage, useful for premium Amazon listing positioning

Trusted British skincare brand owned by Karo Healthcare AB of Sweden | Licensed emollient creams lotions itch relief and specialist eczema and psoriasis treatments | Consistent Amazon UK and eBay bestseller stocked in Boots Superdrug Tesco ASDA Sainsburys and Waitrose | E45 Cream E45 Itch Relief and HC45 Hydrocortisone confirmed as licensed medicines | New HydroCell technology range with Smooth Glow and Firm body care variants | Five named medical expert contributors across eczema psoriasis dermatitis and skincare routines.