Ella’s Kitchen

1. Ella's Kitchen Direct ✅ (ellaskitchen.co.uk — confirmed direct brand shop, free delivery over £40)
2. Hain Celestial Group Direct ✅ (hain.com — confirmed parent company, same as JASON Natural)
3. Ella's Kitchen Where to Buy ✅ (ellaskitchen.co.uk/where-to-buy — confirmed official retailer locator)

✅ CROSS-DIRECTORY CONNECTION — Same parent
company (Hain Celestial Group) as JASON
Natural Products researched earlier in this
directory — one Hain Celestial trade
relationship could potentially supply both
brands

✅ Genuinely inspiring founder story — Paul
Lindley left a MD role at Nickelodeon,
launched with personal savings, named the
brand after his daughter, and grew it from
his dining table to a £50-60M business
before selling to a NASDAQ-listed company —
exceptional, authentic brand storytelling

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ Age-stage product structure (6m+, 7m+, 10m+,
12m+, 18m-5y) gives substantial cross-
category ASIN opportunities from one brand
relationship, each targeting a distinct
developmental stage

✅ Dietary inclusion filters (Vegetarian, Dairy
free, Nut free, Gluten free) give strong
search optimization potential across
specialist dietary requirement categories
on Amazon UK

UK leading organic baby and toddler food brand founded 2004 by Paul Lindley OBE | Organic purees pouches meals and snacks for ages 6 months to 5 years | Consistent Amazon UK and eBay bestseller as UK number 1 baby food brand since 2014 | Hain Celestial Group owned since 2013 acquisition, same parent as Jason Natural in this directory | B Corp certified with Action for Children and RSPB charity partnerships | First brand to introduce baby food in flexible pouches and Taste buddies Club loyalty programme.