Fisher-Price is Americas most trusted baby and toddler toy brand owned by Mattel offering developmental toys learning toys baby gear and infant activity products. Fisher-Price products are consistent Amazon USA bestsellers with exceptional gifting demand from new parents and grandparents and outstanding repeat purchase as children grow through developmental stages.
Headquarters
Mattel, Inc.333 Continental BoulevardEl Segundo, CA 90245-5012USA
Authentic Distributors
1. Mattel Partners (Official) ✅ (direct brand portal — find preferred wholesalers via mattelpartners.com)
2. EE Distribution ✅ (official Mattel distributor since 1996, ships direct to Amazon FBA warehouses)
3. Steady Imports ✅ (invoices accepted by Amazon for ungating, full supply chain docs)
4. Great Buy Products ✅ (authorized Fisher-Price distributor)
5. Four Seasons General Merchandise ✅ (Power Seller, sells to Amazon FBA confirmed)
Professional Notes for FBA Sellers
✅ Fisher-Price manufacturer confirmed as
Mattel Inc — no parent company correction
needed, this brand was already accurate
in your CSV
✅ Use Mattel Partners (mattelpartners.com)
to find your region's official preferred
wholesalers — this is the safest verified
starting point directly from the brand
✅ EE Distribution explicitly ships direct to
Amazon FBA and Walmart WFS warehouses and
has been an official distributor since 1996
— strong trust signal for compliance
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Unlike Nike, Fisher-Price is generally more
accessible for ungating when invoices come
from confirmed authorized sources — lower
risk category than heavily restricted brands
✅ Be cautious of "Country of Origin: CHN"
listings on general wholesale marketplaces —
verify these are still genuine licensed
Fisher-Price products, not unauthorized
reproductions, before ordering