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Graze

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Description

Graze is a leading British healthy snacking brand founded in 2008 in London, offering nuts seeds trail mixes and snack bars with no artificial ingredients. Following acquisition by Unilever in 2019 and a subsequent 2025 acquisition by Jamie Laing’s Candy Kittens, Graze remains available in over 30000 retailers including Sainsbury’s Boots and Tesco. Products are consistent eBay UK and Amazon UK bestsellers with strong demand backed by genuine B Corp certification and a charity partnership with City Harvest.

Minimum Order Value
£100
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
Amazon UK
Parent Company
Katjes International
Headquarters
Dechant-Sprünken-Str. 53–57, 46446 Emmerich am Rhein, Germany.
Wholesale Program
Open
Authentic Distributors
1. Candy Kittens/Graze Direct ⚠️ (verify current trade contacts given very recent December 2025 acquisition)
2. UK Grocery Wholesale Networks ⚠️ (verify specific named distributor given ownership transition)
3. Amazon Direct Storefronts ✅ (confirmed existing official Amazon UK storefronts for Oat Boosts, Crunch, and On the Go ranges)
Professional Notes for FBA Sellers
🚨 CRITICAL TIMING NOTE — Graze's ownership
changed from Unilever to Candy Kittens in
December 2025, making this one of the most
recent acquisitions found in this entire
project. Trade contacts, wholesale accounts,
and distributor relationships established
under Unilever ownership may be actively
changing right now

✅ Graze already has CONFIRMED existing official
Amazon UK storefronts for all three product
ranges (Oat Boosts, Crunch, On the Go) —
directly linked from their own website,
similar to the Webbox situation researched
earlier

⚠️ The subscription box service (Graze's
original business model) ended in 2024 —
the brand now operates purely through retail
and e-commerce channels, not direct-to-
consumer subscription

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance —
especially important given the active
ownership transition

✅ B Corp certification and City Harvest charity
partnership give strong, current ethical
positioning for Amazon UK listings
MAP Policy
yes

Location

Address
Palm Court, 4 Heron Square, Richmond, Surrey, TW9 1EW, United Kingdom.

Features

Leading British healthy snacking brand founded 2008 in London | Nuts seeds trail mixes and snack bars with no artificial ingredients | Consistent Amazon UK and eBay bestseller across 30000 plus UK retailers | Acquired by Jamie Laings Candy Kittens in December 2025, previously owned by Unilever | B Corp certified with charity partnership donating to City Harvest food poverty charity | State of the art Hayes London production facility, second largest of its kind in Europe.

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