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Gymstick

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Description

Gymstick International was founded by two sport professionals, Risto Kasurinen and Miika Vesalainen in 2003, starting as athletes and sport instructors in the Sports Institute of Finland. Risto had spent years from 1995 developing a fibreglass stick with resistance bands for training, after spending all his savings to create the first Gymstick in 1997 and also contributing to the global Nordic Walking phenomenon that now has over 20 million participants. Gymstick International is a leading fitness equipment brand from Finland, offering over 650 sports, fitness, and wellness products including professional-grade cardio machines and home fitness tools. Gymstick’s wide sport product range is sold in six continents, in over 45 countries and through thousands of resellers. Offering cardio, strength, functional, fitness, recovery, and outdoor equipment alongside the iconic Gymstick Originals, Gymstick products are consistent eBay UK and Amazon bestsellers backed by a confirmed B2B extranet, Partners page, and dedicated instructor programming through the Gymstick App.

Website
https://www.gymstick.com/
Minimum Order Value
£150
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
All Marketplaces
Parent Company
WS Wesports Group
Trade Account URL
https://www.gymstick.com/campaigns/b2b-gyms.html
Headquarters
Hans Michelsensgatan 9, 8th floor, SE-211 20 Malmö, Sweden
Wholesale Program
Open
Authentic Distributors
1. Gymstick B2B Extranet ✅ (gymstick.com/customer/account — confirmed dedicated B2B login portal in header)
2. Gymstick Partners Page ✅ (gymstick.com/partners — confirmed dedicated partners/reseller page)
3. Gymstick Contact ✅ (info@gymstick.com / +358 10 229 3040 — confirmed exact contact details)
Professional Notes for FBA Sellers
✅ GENUINELY INSPIRATIONAL FOUNDING STORY —
Risto Kasurinen literally spent all his
savings creating the first Gymstick in
1997, also helping develop Nordic Walking
into a 20+ million participant global
phenomenon — exceptional authentic brand
storytelling content

✅ B2B Extranet login in header navigation
is one of the most prominently placed
trade portals in this entire project —
comparable to JSP Safety's Distributor
Webshop and CK Tools' Trade Login

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ 650+ product catalogue gives exceptional
ASIN variety from one brand relationship —
spanning cardio machines, free weights,
yoga, boxing, recovery tools, and outdoor
sports equipment

✅ NEW 2026 product launches (Pilates V
Reformer Board, Vibration Plate Vi5.0,
Fascia Gun) confirm active innovation —
first-mover Amazon listing opportunities
for newly released SKUs

✅ Third-party brand ecosystem (BOSU,
WaterRower, Tunturi, Bowflex, Schwinn)
gives additional cross-brand sourcing
opportunities through one Gymstick
International trade relationship
MAP Policy
yes

Location

Address
Ratavartijankatu 11, 15170 Lahti, Finland

Features

Finnish fitness equipment brand founded 2003 by athletes Risto Kasurinen and Miika Vesalainen | Cardio strength functional fitness recovery and outdoor equipment across 650 plus products | Consistent Amazon and eBay bestseller sold in six continents across 45 plus countries | Gymstick International Oy genuinely independent Finnish company, CEO Mika Lappalainen | Iconic Gymstick Originals fibreglass resistance stick range plus new Pilates V Reformer and Vibration Plate | Confirmed B2B extranet Partners page and Gymstick App with ongoing master trainer programming.

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