Herbal Essences

1. Procter and Gamble Direct Trade ✅ (us.pg.com/contact-us — confirmed parent company, 20th+ entry in this directory)
2. HSD Wholesale ✅ (confirmed P&G wholesale distributor from extensive earlier research)
3. AJ Globals ✅ (confirmed authorized P&G personal care distributor from earlier research)

✅ PROPERLY VERIFIED ALL MARKETPLACES — The
20+ country selector is one of the most
extensive beauty brand international
distribution confirmations found in this
entire project — genuinely evidence-based
global classification

✅ TWENTIETH+ P&G ENTRY — This continues to
reinforce that a single comprehensive P&G
trade relationship represents the single
most strategically valuable wholesale
relationship across your entire directory,
now spanning oral care, laundry, paper
goods, shaving, baby care, feminine care,
cleaning, and now haircare categories

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ NEW Hair Fragrance Mist launch (Rose,
Coconut, Lavender) represents a distinct,
new product category beyond standard
shampoo/conditioner — useful for first-
mover Amazon listing opportunities in
this emerging hair fragrance category

✅ Ingredient-led product organization
(14+ named botanicals) gives exceptional
search optimization opportunities on
Amazon across specific ingredient-based
search queries (argan oil shampoo,
coconut conditioner, lavender hair care)

✅ TikTok Shop integration confirms active
social commerce strategy — useful for
understanding current demand-driving
marketing channels

Global haircare brand owned by Procter and Gamble sold across 20 plus countries | Shampoo conditioner treatments styling and new Hair Fragrance Mist range | Consistent Amazon USA bestseller with botanical ingredient and iconic scent positioning | Same parent company as Tide Crest Pampers Always Ariel and Tampax confirmed extensively in this directory | Organized by benefit including Repair Smooth Volume Curls Frizz and Color Treated collections | Ingredient-led formulations covering Argan Oil Avocado Coconut Lavender Rose and Jojoba Oil.