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HP Sauce

HP Sauce Logo

Description

HP Sauce is the UK’s number one brown sauce, owned by Kraft Heinz and adding oomph to British dishes since 1903. The original recipe was invented in 1899 by Nottingham grocer Frederick Gibson Garton, who sold it for just £150 to settle a debt with Edwin Samson Moore, founder of the Midlands Vinegar Company. Named HP after the Houses of Parliament visible in London on its iconic bottle label, HP Sauce products are consistent eBay UK and Amazon UK bestsellers with exceptionally strong British breakfast and condiment repeat purchase demand.

Minimum Order Value
£100
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
Amazon UK
Parent Company
The Kraft Heinz Company
Headquarters
200 E Randolph St, Suite 7600, Chicago, IL 60601, United States
Wholesale Program
Open
Authentic Distributors
1. Kraft Heinz Contact UK ✅ (contactus.kraftheinz.com/en-gb — confirmed UK-specific contact, same as Heinz UK and Lea & Perrins)
2. Kraft Heinz Away From Home ✅ (confirmed B2B foodservice division from earlier Heinz research)
3. UK Grocery Wholesale Networks ⚠️ (verify specific named distributor before proceeding)
Professional Notes for FBA Sellers
✅ FOURTH CONFIRMED KRAFT HEINZ BRAND —
Following Heinz USA, Heinz UK, and Lea &
Perrins, HP Sauce completes a genuinely
strong Kraft Heinz cluster. One comprehensive
Kraft Heinz trade relationship could supply
all four brands simultaneously

✅ Genuinely charming, memorable founding
story — sold for £150 to settle a grocer's
debt — gives authentic, compelling content
for Amazon listing copy

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ "UK's No.1 Brown Sauce" market leadership
confirmed directly on official page — strong,
unambiguous positioning for Amazon listings

✅ Note: HP Sauce was acquired by Heinz alongside
Lea & Perrins from Groupe Danone in 2005 for
£470 million — the same SEC-verified
acquisition confirmed in your Lea & Perrins
research — giving both brands identical
verified acquisition provenance

✅ Active brand investment confirmed (160th
birthday campaign, bottle label update)
demonstrates ongoing marketing momentum
MAP Policy
yes

Location

Address
Kraft Heinz, The Shard, 32 London Bridge St, London, SE1 9SG, United Kingdom

Features

UK number 1 brown sauce adding oomph to British dishes since 1903 | Original brown sauce and variant range for breakfast sandwiches marinades and cooking | Consistent Amazon UK and eBay bestseller with exceptionally strong British condiment repeat purchase demand | Kraft Heinz owned, fourth confirmed brand in this directory alongside Heinz USA Heinz UK and Lea and Perrins | Named HP after Houses of Parliament with iconic London landmark bottle label | Genuinely charming origin story sold for 150 pounds to settle a grocer's debt in 1899.

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