Chilly’s is a British reusable drinkware brand founded in 2010 by James Butterfield and Tim Bouscarle in London, offering stainless steel water bottles coffee cups food pots and accessories designed to combat single use plastic. From a crowdfunded start of just 9000 pounds, Chilly’s grew to 44 million pounds in sales by 2020 and has expanded to over 30 countries. Holding two iF Design Awards and sold through John Lewis and Liberty London, Chilly’s products are consistent eBay UK and Amazon UK bestsellers backed by an industry leading any-brand bottle trade-in recycling scheme.
Headquarters
Chilly's Bottles Limited1a Royle Studios,41 Wenlock Road,London, N1 7SG,United Kingdom
Authentic Distributors
1. Chilly's Wholesale Direct ✅ (active Wholesale Business Development Director role confirmed, London Shoreditch office)
2. Chilly's Trade Enquiries ✅ (confirmed via Ambiente Frankfurt trade show presence)
3. Cotswold Trading ✅ (confirmed UK retail/trade stockist)
Professional Notes for FBA Sellers
✅ EXCEPTIONALLY STRONG GROWTH STORY — From a
£9,000 crowdfund to £44 million in sales
within 10 years, featured in Fast Track 100
ahead of well-known brands like BrewDog and
Gymshark — genuinely compelling content for
Amazon listing storytelling
✅ Already has confirmed Amazon marketplace
presence — important context before pursuing
third-party FBA wholesale sourcing, similar
to the Webbox and Coleman situations researched
earlier
✅ The Trade-In Scheme accepting ANY brand's
reusable bottles (not just Chilly's own) is
a genuinely unique differentiator — "the only
brand offering recycling for any reusable
bottle or cup" per their own LinkedIn
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Co-branding/personalization capability
(logos, engraving) suggests potential B2B
corporate gifting opportunities beyond
standard retail resale
✅ Genuinely strong design credibility (2x iF
Design Awards) differentiates Chilly's from
generic insulated bottle competitors on
Amazon — useful premium positioning angle