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Lifeplan

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Description

Lifeplan is a British family owned vitamin and supplement manufacturer founded in 1983 in rural Leicestershire, offering over 100 supplements including minerals, super herbs, and the proprietary CardiOat oat beta-glucan range. Holding an MHRA pharmaceutical licence, Kosher Accreditation, Vegan Society Accreditation, and Soil Association approval, Lifeplan has supported independent UK health food stores including Planet Organic and Revital for over 40 years. Products are consistent eBay UK and Amazon UK bestsellers backed by a confirmed dedicated trade portal and renewable energy manufacturing.

Website
https://www.lifeplan.co.uk
Minimum Order Value
£100
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
Amazon UK
Parent Company
Lifeplan Products Limited
Trade Account URL
https://trade.lifeplan.co.uk/
Headquarters
Unit 1, Elizabethan Way, Lutterworth, Leicestershire, LE17 4ND, United Kingdom
Wholesale Program
Open
Authentic Distributors
1. Lifeplan Trade Portal ✅ (trade.lifeplan.co.uk — confirmed dedicated, directly accessible B2B trade subdomain)
2. Lifeplan Direct Manufacturer ✅ (lifeplan.co.uk — confirmed direct UK manufacturer)
3. VITS Global ⚠️ (vitsglobal.com — confirmed contract manufacturing connection, verify exact relationship before relying as primary source)
Professional Notes for FBA Sellers
✅ EXCEPTIONALLY ACCESSIBLE TRADE PORTAL — Having
"Trade" as a direct top-level navigation item
(not buried in a footer link) is genuinely
among the most prominent B2B signals found in
this entire research project, comparable to
Fellowes' Partner Portal positioning

✅ Strong regulatory credibility — MHRA
pharmaceutical licence is a genuine UK
regulatory authorization, giving stronger
credibility than typical consumer supplement
brands without this specific licensing

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance — the
Trade portal is your direct starting point

✅ CardiOat proprietary brand (oat beta-glucan,
cholesterol-lowering ingredient) represents a
distinctive, differentiated product line
beyond standard vitamins — Crispy Hearts
cereal format gives a unique functional food
crossover opportunity

✅ Genuinely independent UK family business —
no conglomerate acquisition found, similar
refreshing ownership structure to Fellowes
and Orchard Toys researched earlier

✅ Already supplies established UK independent
health food retailers (Planet Organic,
Revital, Dolphin Fitness) — confirms genuine,
proven wholesale relationship infrastructure
MAP Policy
yes

Location

Address
Unit 1, Elizabethan Way, Lutterworth, Leicestershire, LE17 4ND, United Kingdom

Features

British family owned supplement manufacturer founded 1983 in Leicestershire | Over 100 vitamins minerals super herbs and proprietary CardiOat oat beta-glucan range | Consistent Amazon UK and eBay bestseller across multiple health goal categories | MHRA pharmaceutical licence with Kosher Vegan Society and Soil Association accreditation | Confirmed dedicated trade.lifeplan.co.uk B2B portal with direct prominent navigation | Renewable energy manufacturing with biodegradable packaging, supporting UK health stores 40 plus years.

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