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Instant Pot

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Description

In 2009, Robert Wang and technology partners founded the company and launched their first product in October 2010 on Amazon, gathering feedback from family and friends before word spread. Instant Pot is the only third-party product which dominated Amazon Prime Day for three consecutive years — selling over 215,000 units on Prime Day 2016, 300,000 on Prime Day 2018. Now owned by Centre Lane Partners following a 2023 restructuring, Instant Pot offers multi-cookers from 3QT through 8QT including the new Dual Action two-pot cooker with Serve Together Smart Timing, Vortex air fryers, InstantHeat toaster ovens, MagicFroth milk frothers, and the new InstantChill ice cream maker. Products are consistent Amazon USA bestsellers stocked at Amazon, Walmart, Costco, Best Buy, Kohl’s, and Target with a Facebook community of over one million engaged members.

Website
https://instantpot.com/
Minimum Order Value
300
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
Amazon USA
Parent Company
Centre Lane Partners, LLC
Trade Account URL
https://instantpot.com/pages/contact-us
Headquarters
One Grand Central Place, 60 East 42nd Street, Suite 2220, New York, NY 10165
Wholesale Program
Application Required
Authentic Distributors
1. Instant Pot Direct ✅ (instantpot.com — confirmed official US store with product registration and warranty)
2. Instant Pot Media & Press ✅ (instantpot.com/pages/media-press — confirmed trade and media contact page)
3. Instant Pot Amazon Store ✅ (amazon.com/stores/InstantPot — confirmed official Amazon brand store directly linked from homepage)
Professional Notes for FBA Sellers
✅ THE ULTIMATE AMAZON NATIVE BRAND —
Launched first product
on Amazon in October 2010 — Instant Pot
was literally built on Amazon before
expanding to other retailers — one of the
most Amazon-native brands in this entire
directory

✅ Three consecutive Amazon Prime Day number
1 victories (2016, 2017, 2018) confirm
this brand has unparalleled Amazon
marketplace credibility and consumer
recognition

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ Centre Lane Partners ownership since 2023
bankruptcy restructuring — the brand is
now independently operating and actively
investing in new products (Dual Action,
InstantChill) — positive stability signal

✅ New InstantChill Ice Cream Maker (no
pre-freezing) and Dual Action Multi-Cooker
represent active 2026 product launches —
first-mover Amazon listing opportunities

✅ Confirmed existing Amazon brand store
means brand registry is active —
verify current authorized reseller
requirements carefully before pursuing
wholesale accounts
MAP Policy
yes

Location

Address
Instant Pot Brands, Attn: Consumer Care, 8725 West Higgins Rd, Suite 725, Chicago, IL 60631

Features

American kitchen appliance brand founded 2009, Amazon Prime Day number 1 three consecutive years | Multi-cookers air fryers toaster ovens milk frothers and InstantChill ice cream maker range | Consistent Amazon USA bestseller stocked at Walmart Costco Best Buy Kohls and Target | Instant Pot Brands owned by Centre Lane Partners, 8725 West Higgins Road Chicago Illinois | New Dual Action Multi-Cooker with Serve Together Smart Timing and InstantChill no pre-freeze ice cream | Over 1 million Facebook community members with Chef of the Year annual cooking competition.

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