Nuby is a leading baby and toddler products brand created by parent company Luv n’ Care since the 1970s in Louisiana USA, with Nuby UK established in 2002 and a dedicated UK head office opened in 2009. Offering sippy cups teethers bath toys feeding accessories and developmental toys, Nuby products are distributed in over 155 countries and ship approximately 3 million products annually in the UK alone. Products are consistent eBay UK and Amazon UK bestsellers with strong demand backed by the number 1 best selling IcyBite Keys teether and a genuine FareShare charity partnership.
Authentic Distributors
1. Nuby Official Wholesale (Faire) ✅ (faire.com/direct/nuby — confirmed official wholesale link from Nuby's own site footer)
2. Luv n' Care/Admar International Direct ✅ (parent company corporate trade contact)
3. UK Baby Products Wholesale Networks ⚠️ (verify specific named distributor before proceeding)
Professional Notes for FBA Sellers
✅ EXCEPTIONALLY STRONG VERIFICATION — Nuby's
own Faire.com wholesale link is directly
confirmed on the brand's official footer —
this is the brand explicitly pointing sellers
to their preferred wholesale channel, similar
in strength to Mattel and Funko's official
distributor confirmations
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ The IcyBite Keys teether's "#1 best selling
teether toy in the USA" claim gives strong,
specific content for Amazon listing copy
✅ Nuby UK ships approximately 3 million
products per year against roughly 755,000
UK births annually — suggests genuine
sustained repeat purchase and multi-product
household penetration ("at least one Nuby
product in every household in the UK")
✅ FareShare charity partnership gives genuine,
verifiable ethical positioning for Amazon UK
listings targeting socially conscious parents
✅ Broad product range spanning feeding,
teething, bath, play, and travel categories
gives substantial cross-category ASIN
opportunities from one wholesale relationship