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Olay

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Description

Olay is a leading global skincare brand owned by Procter and Gamble, offering face moisturisers, serums, eye creams, night creams, and cleansers organized by skin concern, skin type, and active ingredient. With 12 distinct named collections including Regenerist, Retinol24, Vitamin C, Collagen Peptide24, and the Super Serum range, Olay uses an AI powered Skin Advisor to deliver personalized skincare routines. Products are consistent eBay UK and Amazon UK bestsellers backed by consumer-verified statistics, a Cruelty Free commitment, and dedicated educational content for every major skincare ingredient.

Minimum Order Value
£200
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
All Marketplaces
Parent Company
Procter & Gamble (P&G)
Trade Account URL
Headquarters
The Heights, Brooklands, Weybridge, Surrey, KT13 0XP, United Kingdom.
Wholesale Program
Open
Authentic Distributors
1. Procter and Gamble Direct Trade ✅ (us.pg.com/contact-us — confirmed parent company, 23rd+ entry in this directory)
2. HSD Wholesale ✅ (confirmed P&G wholesale distributor from extensive earlier research)
3. AJ Globals ✅ (confirmed authorized P&G personal care distributor from earlier research)
Professional Notes for FBA Sellers
✅ COMPREHENSIVE TAXONOMY — 4-dimensional
product organization (product type, skin
concern, skin type, ingredient) gives
exceptional Amazon search optimization
potential across multiple keyword categories
simultaneously — similar depth to Head &
Shoulders' 17-collection range

✅ Consumer-verified statistics (93%, 96%
agreement) give strong, specific,
credible social proof content directly
transferable to Amazon listing copy

✅ AI Skin Advisor and Club Olay loyalty
programme demonstrate strong digital-first
consumer engagement infrastructure —
useful context for understanding brand
loyalty and repeat purchase behavior

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ NEW Super Serum Night Repair (5 potent
night ingredients in one) and Vitamin C
SPF50+ Fluid represent recently launched
premium products with strong current
marketing support — ideal for Amazon
first-mover listing opportunities

✅ Ingredient-led collections (Retinol24,
Vitamin C, Niacinamide, Collagen Peptide,
Hyaluronic Acid) align perfectly with
current consumer ingredient-awareness
trend driving Amazon skincare searches
MAP Policy
yes

Location

Address
The Heights, Brooklands, Weybridge, Surrey, KT13 0XP, United Kingdom.

Features

Global skincare brand owned by Procter and Gamble | Face moisturisers serums eye creams night creams and cleansers across 12 named collections | Consistent Amazon UK and eBay bestseller with 93 percent consumer agreement on smoothing skin in 1 day | Same parent company as Head and Shoulders Pantene Herbal Essences and 20 plus other P&G brands | AI powered Olay Skin Advisor for personalised skin age analysis and tailored routines | Cruelty free certified with dedicated ingredient education across Niacinamide Retinol Vitamin C and Hyaluronic Acid.

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