Rustins
- +44 (0)20 8450 4666
- 24 May 2026
Polycell
Description
Polycell is a British home preparation and maintenance brand owned by AkzoNobel, the world’s third-largest paint manufacturer, with roots dating to 1956 when Polycell Products Ltd first introduced Polyfilla as the UK’s only cellulose filler. Registered as Polycell Products Limited (Companies House 01000836) at The AkzoNobel Building in Slough, Polycell offers Polyfilla ready mixed and specialist fillers, SmoothOver for damaged walls, Crack Free Ceilings, 3-in-1 Basecoat, One Coat Damp Seal, and a comprehensive stripping, tiling, and wood preparation range. Products are consistent eBay UK and Amazon UK bestsellers with strong DIY and home improvement demand, sitting in the same AkzoNobel UK family as Dulux, Cuprinol, Hammerite, and Dulux Heritage.
Website
Minimum Order Value
£100
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
All Marketplaces
Parent Company
AkzoNobel N.V.
Trade Account URL
Headquarters
AkzoNobel Center, Christian Neefestraat 2, 1077 WW Amsterdam, The Netherlands
Wholesale Program
Open
Authentic Distributors
1. AkzoNobel Direct ✅ (akzonobel.com — confirmed parent company, same as Hammerite)
2. Polycell Find a Store ✅ (polycell.co.uk/en/store-locator — confirmed official UK retail locator)
3. EFG Housewares ✅ (efghousewares.co.uk — confirmed AkzoNobel UK trade wholesale partner from earlier Hammerite research)
2. Polycell Find a Store ✅ (polycell.co.uk/en/store-locator — confirmed official UK retail locator)
3. EFG Housewares ✅ (efghousewares.co.uk — confirmed AkzoNobel UK trade wholesale partner from earlier Hammerite research)
Professional Notes for FBA Sellers
✅ SECOND CONFIRMED AKZONOBEL UK BRAND —
Following Hammerite, Polycell adds another
brand to your AkzoNobel cluster. One
comprehensive AkzoNobel trade relationship
(via EFG Housewares) could potentially
supply Polycell AND Hammerite simultaneously
✅ COMPLETE AKZONOBEL UK BRAND FAMILY NOW
MAPPED — Dulux, Cuprinol, Dulux Trade,
Hammerite, Dulux Heritage, and Polycell
all confirmed as Related Sites on the
official Polycell footer — useful for
future directory expansion
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Polyfilla has genuine genericised trademark
status in the UK — many consumers call any
wall filler "Polyfilla" regardless of brand,
giving Polycell strong organic search
recognition on Amazon UK
✅ SmoothOver for damaged walls represents a
premium, distinct product tier for
significant surface preparation — higher
average unit value than standard fillers
✅ Strong seasonal DIY demand peaks (spring
decoration season, pre-Christmas home
improvements) give reliable annual demand
pattern similar to paint preparation
category norms
Following Hammerite, Polycell adds another
brand to your AkzoNobel cluster. One
comprehensive AkzoNobel trade relationship
(via EFG Housewares) could potentially
supply Polycell AND Hammerite simultaneously
✅ COMPLETE AKZONOBEL UK BRAND FAMILY NOW
MAPPED — Dulux, Cuprinol, Dulux Trade,
Hammerite, Dulux Heritage, and Polycell
all confirmed as Related Sites on the
official Polycell footer — useful for
future directory expansion
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Polyfilla has genuine genericised trademark
status in the UK — many consumers call any
wall filler "Polyfilla" regardless of brand,
giving Polycell strong organic search
recognition on Amazon UK
✅ SmoothOver for damaged walls represents a
premium, distinct product tier for
significant surface preparation — higher
average unit value than standard fillers
✅ Strong seasonal DIY demand peaks (spring
decoration season, pre-Christmas home
improvements) give reliable annual demand
pattern similar to paint preparation
category norms
MAP Policy
yes
Location
Address
The AkzoNobel Building (Dulux Customer Care Centre)Wexham Road, Slough, SL2 5DS, United Kingdom
Features
British home preparation brand with roots since 1956 owned by AkzoNobel | Polyfilla fillers SmoothOver Crack Free Ceilings Damp Seal tiling and wood preparation range | Consistent Amazon UK and eBay bestseller with strong DIY and home improvement demand | AkzoNobel owned, same UK family as Dulux Cuprinol Dulux Trade Hammerite and Dulux Heritage | Polycell Products Limited Companies House 01000836 registered at AkzoNobel Building Slough | Over 50 years of decoration preparation expertise with Find a Store retail locator confirmed.
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