Radox is a British bath and shower brand owned by Unilever, helping the UK relax and recharge since 1908. Offering mineral and herb infused shower gels bath soaks bath salts and handwash designed to revive body and mind, Radox products are consistent eBay UK and Amazon UK bestsellers with strong year-round demand from consumers seeking affordable self-care and relaxation rituals.
Headquarters
Unilever PLC is Unilever House, 100 Victoria Embankment, London, EC4Y 0DY, United Kingdom
Authentic Distributors
1. Unilever Direct Trade ✅ (parent company corporate trade contact)
2. AJ Globals ✅ (confirmed authorized Unilever personal care distributor from earlier Dove/Suave/Sure research)
3. UK Wholesale Personal Care Networks ⚠️ (verify specific named distributor before proceeding)
Professional Notes for FBA Sellers
✅ FULLY VERIFIED OFFICIAL BRAND SITE — Same
confirmed Unilever ownership pattern as Sure
deodorant and Dove, researched earlier —
identical site template and footer structure
confirms this is part of the same corporate
web platform
✅ USEFUL CROSS-BRAND CONNECTION — Same parent
company (Unilever) as Dove, Suave, and Sure
already in your directory — AJ Globals or
similar Unilever-focused distributors may
give access to all four brands from one
trade relationship
✅ UK-EXCLUSIVE BRAND — The website explicitly
states it is "directed only to UK consumers"
and not for consumers outside the UK —
confirms this should be marked specifically
for Amazon UK rather than All Marketplaces
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Mineral and herb-based "self-care ritual"
positioning gives strong differentiation
versus standard mass-market bath products,
appealing to wellness-focused Amazon UK
shoppers
✅ Over 115 years of brand heritage (since 1908)
gives genuine long-term trust credibility
for product listing content