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Radox

Radox New LOGO

Description

Radox is a British bath and shower brand owned by Unilever, helping the UK relax and recharge since 1908. Offering mineral and herb infused shower gels bath soaks bath salts and handwash designed to revive body and mind, Radox products are consistent eBay UK and Amazon UK bestsellers with strong year-round demand from consumers seeking affordable self-care and relaxation rituals.

Minimum Order Value
£200
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
Amazon UK
Parent Company
Unilever PLC
Headquarters
Unilever PLC is Unilever House, 100 Victoria Embankment, London, EC4Y 0DY, United Kingdom
Wholesale Program
Open
Authentic Distributors
1. Unilever Direct Trade ✅ (parent company corporate trade contact)
2. AJ Globals ✅ (confirmed authorized Unilever personal care distributor from earlier Dove/Suave/Sure research)
3. UK Wholesale Personal Care Networks ⚠️ (verify specific named distributor before proceeding)
Professional Notes for FBA Sellers
✅ FULLY VERIFIED OFFICIAL BRAND SITE — Same
confirmed Unilever ownership pattern as Sure
deodorant and Dove, researched earlier —
identical site template and footer structure
confirms this is part of the same corporate
web platform

✅ USEFUL CROSS-BRAND CONNECTION — Same parent
company (Unilever) as Dove, Suave, and Sure
already in your directory — AJ Globals or
similar Unilever-focused distributors may
give access to all four brands from one
trade relationship

✅ UK-EXCLUSIVE BRAND — The website explicitly
states it is "directed only to UK consumers"
and not for consumers outside the UK —
confirms this should be marked specifically
for Amazon UK rather than All Marketplaces

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ Mineral and herb-based "self-care ritual"
positioning gives strong differentiation
versus standard mass-market bath products,
appealing to wellness-focused Amazon UK
shoppers

✅ Over 115 years of brand heritage (since 1908)
gives genuine long-term trust credibility
for product listing content
MAP Policy
yes

Location

Address
Unilever UK Limited, Lever House, 3 St James Road, Kingston Upon Thames, United Kingdom, KT1 2BA

Features

British bath and shower brand owned by Unilever since 1908 | Shower gels bath soaks bath salts and handwash mineral therapy range | Consistent Amazon UK and eBay bestseller with year-round self care demand | Over 115 years of heritage as a trusted UK wellness brand | Mood boosting fragrance ranges including Feel Radiant Feel Energised and Feel Indulged | Affordable everyday relaxation positioning across mens and unisex product lines.

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