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Robinsons

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Description

Robinsons is the UK’s number one squash brand, founded in 1823 and famous for its 86-year partnership with Wimbledon as the official soft drink provider from 1935. Now owned by Carlsberg Britvic following Carlsberg Group’s 3.3 billion pound acquisition of Britvic in January 2025, Robinsons offers squash, cordials, Fruit Shoot, and Ready to Drink ranges made with real fruit and no added sugar. Holding a Royal Warrant since 1955 and commanding 31.7 percent of the UK squash market, Robinsons products are consistent eBay UK and Amazon UK bestsellers with strong family household repeat purchase demand.

Website
https://www.robinsonssquash.co.uk/
Minimum Order Value
£100
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
Amazon UK
Parent Company
Carlsberg Britvic
Trade Account URL
https://order.carlsbergbritvic.co.uk/Login?returnUrl=%2F
Headquarters
Breakspear Park, Breakspear Way, Hemel Hempstead, Herts, HP2 4TZ, United Kingdom.
Wholesale Program
Open
Authentic Distributors
1. Britvic Direct Trade ✅ (britvic.com — confirmed parent operating company, Hemel Hempstead HQ)
2. Carlsberg Britvic Corporate ✅ (carlsbergbritvic.co.uk — confirmed ultimate UK parent entity since January 2025)
3. UK Grocery Wholesale Networks ⚠️ (verify specific named distributor before proceeding)
Professional Notes for FBA Sellers
✅ BREAKING RECENT OWNERSHIP CHANGE — Carlsberg
Group completed the £3.3 billion Britvic
acquisition in January 2025, just 7 months
ago — Carlsberg Britvic is now the current
UK parent, explaining the carlsberggroup.com
links throughout the website footer

✅ INTERESTING RECKITT CONNECTION — Reckitt
(parent of Dettol, Lysol, Gaviscon, Air Wick,
Clearasil already in your directory) sold
Robinsons to Britvic in 1995 — Reckitt used
to own this brand before your current Britvic/
Carlsberg owner

✅ 31.7% UK squash market share confirmed via
Grokipedia citing Britvic's own market data —
genuine, strong market leadership evidence

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ Star Wars Mandalorian and Grogu limited
edition collaboration (2025) creates
first-mover Amazon listing opportunities
for limited edition SKUs before they sell out

✅ No added sugar across core squash range
(confirmed since 2015) gives strong health-
conscious positioning for Amazon UK listings
targeting families reducing sugar intake
MAP Policy
yes

Location

Address
Britvic Soft Drinks Ltd. (or Carlsberg Britvic Head Office), Breakspear Way, Hemel Hempstead, HP2 4TZ, United Kingdom.

Features

UK number 1 squash brand founded 1823 with 200 plus years of British heritage | Squash cordials Fruit Shoot Fruit Creations Fruit Wellness and Ready to Drink range | Consistent Amazon UK and eBay bestseller with 31.7 percent UK squash market share | Carlsberg Britvic owned since January 2025 acquisition, subsidiary of Carlsberg A/S Denmark | Royal Warrant holder since 1955, real fruit and no added sugar across core squash range | Official Wimbledon soft drink provider from 1935 for 86 years and Star Wars licensed collaboration.

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