RXBar

1. Mars Wrigley/Kellanova Trade Portal ⚠️ (verify current contact — corporate structure just changed Dec 2025, recommend confirming via current Mars Snacking investor relations)
2. UNFI ✅ (largest natural/organic distributor, likely carries RXBAR given Whole Foods origin story)
3. KeHE Distributors ✅ (major natural foods distributor, common RXBAR carrier)
4. WebstaurantStore ✅ (confirmed bulk protein bar inventory)
5. SupplyLeader ✅ (legitimate B2B marketplace, low MOQ)

🚨 CRITICAL TIMING NOTE — RXBAR's corporate
ownership changed TWICE: first Kellogg
split into Kellanova (2023), then Mars
Incorporated COMPLETED their acquisition
of Kellanova on December 11, 2025 — this
is extremely recent and your distributor
contacts may still be transitioning

⚠️ Mars completing this acquisition means
wholesale account structures, contact
emails, and trade portals for RXBAR may
be actively changing as Mars integrates
Kellanova's "Accelerator" division —
verify current contacts directly rather
than relying on pre-December 2025 sources

✅ RXBAR began at Whole Foods Market in 2015
— natural/organic distributors (UNFI, KeHE)
remain the most historically reliable
sourcing channel for this brand

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance —
especially important given the active
corporate transition happening right now

⚠️ January 2019 saw a recall of 15 RXBAR
flavors due to peanut contamination — worth
being aware of for product safety and
listing compliance history

Clean label protein bar brand founded 2013 in Chicago | Whole food ingredients egg whites nuts and dates with no added sugar | Consistent Amazon USA seller with health conscious fitness demand | Mars Incorporated owned via Kellanova Accelerator division since December 2025 | Outstanding transparent ingredient labeling on front of package | Pioneer brand that launched the clean label movement in sports nutrition.