CJ WildBird Foods

1. CJ Wildlife Direct Trade ✅ (birdfood.co.uk — confirmed direct manufacturer)
2. Vivara Group Trade ✅ (parent company, Netherlands-based, international distribution)
3. GardenBird ✅ (confirmed major UK wild bird specialist, similar product category, potential cross-stocking)
4. AR Wholesale ✅ (confirmed wild bird wholesale, 12,000+ products, carries Peckish, Bucktons, Berry Feeds)

✅ Genuinely strong, well-documented brand
with multiple verifiable "industry first"
claims that provide excellent Amazon
listing content — pioneer status for
several now-standard wild bird food types

✅ National Trust licensing partnership is a
significant UK heritage trust signal,
similar in credibility weight to a Royal
Warrant for consumer-facing brands

⚠️ Note the international merger with Vivara
(2020) — while the brand remains
"CJ Wildlife" for UK customers, parent
ownership structure now includes
Netherlands-based Vivara Group

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ Strong seasonal demand pattern — winter
months see increased demand for
high-energy foods like Peanut Cakes,
useful for inventory planning

✅ Conservation-focused positioning (working
with RSPB and conservation organisations)
provides strong ethical/environmental
brand story for Amazon UK listings

Market leading British wild bird care brand founded 1987 | Wild bird foods feeders and nest boxes range developed on Shropshire farm | Consistent Amazon UK and eBay seller with garden bird enthusiast demand | National Trust licensed product range with RSPB endorsed research credentials | Pioneer brand introducing Black Sunflower Seeds Nyjer Seed and aflatoxin free peanuts to UK | Merged with Netherlands based Vivara in 2020 expanding production to Germany Poland and Lithuania.