Sure is a leading antiperspirant deodorant brand owned by Unilever, known globally under the Rexona name in most markets but branded as Sure specifically in the UK and Ireland. Offering Maximum Protection Nonstop Protection Essential Protection and Whole Body ranges, Sure products are consistent eBay UK and Amazon UK bestsellers with strong daily repeat purchase demand from consumers seeking long-lasting freshness and confidence.
Headquarters
Unilever House, 100 Victoria Embankment, London, EC4Y 0DY, United Kingdom
Authentic Distributors
1. Unilever Direct Trade ✅ (parent company corporate trade contact)
2. AJ Globals ✅ (confirmed authorized Unilever personal care distributor from earlier Dove/Suave research)
3. UK Wholesale Personal Care Networks ⚠️ (verify specific named distributor before proceeding)
Professional Notes for FBA Sellers
✅ FULLY VERIFIED OFFICIAL BRAND SITE — Footer
explicitly confirms Unilever ownership with
direct link to corporate site — no
ambiguity or third-party confusion found
✅ USEFUL CROSS-BRAND CONNECTION — Sure shares
the exact same backend product/store
configuration as Rexona (confirmed via page
metadata), meaning UK Sure products and
international Rexona products are
essentially identical formulations under
different regional branding — useful if
cross-referencing for international Amazon
marketplace listings
✅ Same parent company (Unilever) as Dove and
Suave researched earlier in this directory —
AJ Globals and similar Unilever-focused
distributors may give access to all three
brands from one trade relationship
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Daily-use antiperspirant category has strong
recurring purchase demand (every 4-6 weeks)
similar to other personal care brands
already in your directory
✅ Newer "Whole Body" range expansion (launched
2025) suggests active product line growth —
worth monitoring for new ASIN opportunities
as this range rolls out further