Under Armour is a leading American athletic performance brand offering sports clothing training gear running shoes and fitness accessories. Under Armour products are consistent Amazon USA sellers with strong demand from fitness enthusiasts and athletes seeking high performance training gear with outstanding moisture management technology.
Headquarters
Under Armour, Inc., 101 Performance Dr, Baltimore, MD 21230, United States
Authentic Distributors
1. Armour House (Official UA Wholesale) ✅ (direct brand wholesale portal — safest option)
2. S&S Activewear ✅ (verified, ColdGear/HeatGear technology range)
3. GotApparel ✅ (100% genuine, sourced from authorized distributors)
4. The Park Wholesale ✅ (100% genuine guarantee, bulk discounts)
5. YouApparel ✅ (blank apparel for customization, no hidden fees)
Professional Notes for FBA Sellers
✅ Armour House is Under Armour's own official
wholesale platform — apply here first as
the safest verified source for Amazon
authenticity compliance
⚠️ Like New Balance, watch out for liquidation
sites mixing Under Armour with other brands
in bulk pallets — verify authenticity
documentation before any purchase
✅ Under Armour was founded in 1996 by Kevin
Plank, a former University of Maryland
football player who identified the need
for better moisture-wicking fabric
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Proprietary technologies (HeatGear ColdGear
ColdGear Infrared) give strong differentiated
selling points across multiple seasonal
product lines and ASIN opportunities
✅ S&S Activewear and GotApparel both serve
the blank/decorator market — useful if
expanding into custom branded merchandise
alongside standard retail resale