Selling cosmetics on Amazon is a lucrative business—if you know the right brands and strategies. In 2025, the beauty industry is booming, and resellers can make great profits by choosing high-demand, fast-selling products.
Here’s a simple guide to help you start:
1. Best Cosmetic Brands to Resell on Amazon
These brands sell fast and have strong customer loyalty:
✅ Maybelline – Mascaras, foundations, and lipsticks (e.g., Sky High Mascara).
✅ L’Oréal Paris – High-quality drugstore makeup (e.g., True Match Foundation).
✅ e.l.f. Cosmetics – Affordable, viral TikTok favorites (e.g., Halo Glow Liquid Filter).
✅ NYX Professional Makeup – Popular for lip glosses and eyeliners.
✅ CeraVe – Skincare with high repeat purchases (e.g., Hydrating Cleanser).
Pro Tip: Check Amazon’s Best Sellers & Movers & Shakers to find trending products.
2. Where to Source Cosmetics Cheaply
To maximize profits, buy at low prices from:
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Wholesale suppliers (e.g., Faire, DHgate, or authorized distributors).
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Liquidation sales (stores like Walmart, Target, or Ulta often discount overstock).
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Online marketplaces (eBay, Facebook Marketplace for bulk deals).
Warning: Avoid counterfeit products—Amazon bans fake cosmetics!
3. Amazon Selling Strategies for Success
🚀 Use FBA (Fulfillment by Amazon) – Let Amazon handle shipping & returns.
💰 Bundle products (e.g., lipstick + eyeliner sets) for higher profits.
📈 Optimize listings – Use high-quality images, keywords, and strong descriptions.
🔥 Run promotions – Discounts & coupons boost sales rankings.
4. Avoid Common Mistakes
❌ Selling restricted brands without approval (check Amazon’s gated categories).
❌ Ignoring expiration dates (old makeup sells poorly).
❌ Poor pricing strategy – Check competitors before listing.
Final Thoughts
Reselling cosmetics on Amazon can be highly profitable if you pick the right brands, source smartly, and follow Amazon’s rules. Start small, test products, and scale up!
Need help sourcing top beauty brands? Visit BrandHunterz for wholesale deals!