If you are doing Amazon FBA wholesale product research manually — opening Amazon calculating fees in a spreadsheet then checking Keepa for each product one by one — you are making your research process far more time consuming than it needs to be.

Seller Amp is a Chrome extension and mobile app that combines real time profit calculation Keepa chart data and product research information into a single tool that works directly alongside Amazon. It dramatically speeds up the wholesale research process and is used by thousands of serious Amazon FBA wholesale sellers worldwide.

We are Brandhunterz Ltd — a UK registered wholesale sourcing company (Company No: 15342697) — and Seller Amp is one of the tools we recommend to every client starting their wholesale research journey. In this guide we explain exactly what Seller Amp does how to use it and how to get the most out of it for Amazon FBA wholesale research.

What is Seller Amp?

Seller Amp SAS (Source Analyse and Sell) is a product research tool designed specifically for Amazon FBA wholesale and retail arbitrage sellers. Unlike general Amazon research tools like Helium 10 which focus primarily on private label and keyword research Seller Amp is built from the ground up for the wholesale sourcing workflow.

The Chrome extension activates automatically when you visit any Amazon product page showing you a complete data panel with everything you need to make a sourcing decision — all without leaving the Amazon listing or opening a separate spreadsheet.

Feature	What It Shows You
Profit Calculator	Enter your buy price and see exact net profit ROI and margin instantly
Keepa Chart Integration	Full Keepa price and sales rank history displayed within the extension
Buy Box Analysis	Current Buy Box holder price and eligibility information
Competition Analysis	Number of FBA sellers on the listing and their prices
Sales Estimate	Estimated monthly sales based on BSR data
Amazon Fee Breakdown	Exact referral fee and FBA fulfilment fee for the specific product
Hazmat Check	Flags products that may have FBA restrictions or hazmat requirements
IP Complaint Check	Flags products with known intellectual property complaint history

Seller Amp Pricing — Is It Worth It?

Plan	Price	Best For
Starter	From $15/month	New wholesale sellers just starting out
Pro	From $25/month	Active wholesale sellers researching daily
Team	From $45/month	VA teams and multiple users

At $15 per month Seller Amp is one of the most affordable essential tools for Amazon FBA wholesale sellers. When you consider that it replaces a manual fee calculation process that takes 5 to 10 minutes per product — and Seller Amp does it in seconds — the time saving alone makes it worth far more than its subscription cost.

How to Install Seller Amp

How to Use Seller Amp for Wholesale Research — Step by Step

Here is the exact workflow Brandhunterz Ltd uses when researching wholesale products using Seller Amp:

Step 1 — Find a Potential Product on Amazon

Browse Amazon Best Sellers in your chosen category or search for specific brands you have found in our Brands Directory. When you land on an interesting product Seller Amp activates automatically.

Step 2 — Check the Traffic Light System

Seller Amp uses a traffic light system to give you an instant product assessment. Green means the product looks good Red means avoid and Amber means proceed with caution. This saves enormous amounts of time by immediately filtering out products that do not meet your criteria.

Step 3 — Enter Your Wholesale Buy Price

In the Seller Amp panel find the cost price field and enter your expected wholesale buy price. Seller Amp instantly calculates your net profit ROI and profit margin after all Amazon fees. You can see in seconds whether the product meets your 30 percent minimum ROI threshold.

Step 4 — Review the Keepa Chart

With your Keepa account connected the sales rank history displays directly in the Seller Amp panel. Check for consistent sales rank drops over 12 months stable pricing and absence of Amazon as a direct seller — all within the same screen without switching tools.

Step 5 — Check Competition Level

Seller Amp shows you the number of FBA sellers on the listing and their current prices. For wholesale research aim for 2 to 15 FBA sellers. More than 20 sellers indicates high competition that may make consistent Buy Box wins difficult.

Step 6 — Check for Restrictions

Seller Amp automatically flags products that may have selling restrictions hazmat requirements or IP complaint history. Always check these flags before ordering wholesale stock — a product that you cannot legally sell on Amazon is completely worthless regardless of the margins.

Step 7 — Make Your Decision

If the product passes all checks — green traffic light viable ROI consistent Keepa sales history acceptable competition level and no restrictions — add it to your shortlist and proceed to contacting the wholesale supplier.

Seller Amp vs Manual Research — Time Comparison

Research Task	Manual Time	With Seller Amp
Calculate FBA fees	3 to 5 minutes	Instant
Check Keepa chart	2 to 3 minutes	Instant
Calculate ROI	2 minutes	Instant
Check competition	2 minutes	Instant
Check restrictions	2 to 5 minutes	Instant
Total per product	11 to 15 minutes	Under 60 seconds
Products per hour	4 to 5 products	60 plus products

Seller Amp Mobile App — Research Anywhere

In addition to the Chrome extension Seller Amp offers a mobile app for iOS and Android. The mobile app is particularly useful for retail sourcing — scanning product barcodes in shops to check Amazon prices and margins in real time — but it also works well for wholesale research when you are away from your desktop.

Mobile App Features:

• Barcode scanner — scan any product to check Amazon margins instantly
• Search by ASIN product name or barcode
• Same profit calculation as the Chrome extension
• Keepa chart integration on mobile
• Works for Amazon UK US and other marketplaces

Seller Amp vs Other Wholesale Research Tools

Tool	Cost	Best For	Wholesale?
Seller Amp	From $15/month	Real time profit calculation wholesale and RA	Essential
Keepa	19 Euro/month	Price history and sales rank data	Essential
Helium 10	From $29/month	Keyword research and listing optimisation	Useful
Amazon FBA Calculator	FREE	Basic fee checking — slow and manual	Basic

The Complete Wholesale Research Tool Stack

At Brandhunterz Ltd we use these three tools together for all wholesale product research. Combined they give you everything you need to make accurate data-driven sourcing decisions quickly and efficiently:

Common Seller Amp Mistakes to Avoid

Mistake	Why It is a Problem	Solution
Trusting green light without checking Keepa	Green light only checks current data not history	Always check 12 months Keepa history too
Not setting minimum ROI threshold	Wastes time analysing unprofitable products	Set minimum ROI to 30% in settings
Ignoring restriction flags	Could order stock you cannot sell on Amazon	Always check and resolve restriction flags first
Using Buy Box price not MAP as buy price	Gives false margin if Buy Box price drops	Always use MAP price as your selling price

Conclusion — Seller Amp is Essential for Serious Wholesale Sellers

If you are serious about Amazon FBA wholesale sourcing Seller Amp is not optional — it is essential. The time saving alone justifies the cost many times over. What takes 15 minutes manually takes under 60 seconds with Seller Amp meaning you can research 10 times more products in the same time period.

More products researched means more profitable opportunities found. More opportunities found means more wholesale orders placed. More wholesale orders means a faster growing more profitable Amazon FBA business.

Combine Seller Amp with Keepa and the Brandhunterz Brands Directory and you have everything you need to build a profitable Amazon FBA wholesale business from scratch.