Andrex is Britain’s leading toilet tissue brand, offering Complete Clean Family Soft and Ultimate Quilts toilet paper alongside hygiene wipes. Owned by Kimberly-Clark Worldwide, the same parent company as Huggies, Andrex products are consistent eBay UK and Amazon UK bestsellers with strong household repeat purchase demand. The brand actively supports Bowel Cancer UK and runs the bold MyLabourPoo campaign helping normalise conversations around childbirth, alongside dedicated sustainability and flushability transparency pages.
Headquarters
Kimberly-Clark LimitedWalton Oaks, Dorking Road,Tadworth, Surrey,KT20 7NSUnited Kingdom
Authentic Distributors
1. Kimberly-Clark Direct Trade ✅ (kimberly-clark.com — confirmed parent company, same as Huggies from USA CSV)
2. UK Household Wholesale Networks ⚠️ (verify specific named distributor before proceeding)
3. UK Grocery Wholesale Suppliers ⚠️ (verify specific named distributor before proceeding)
Professional Notes for FBA Sellers
✅ STRONG CROSS-DIRECTORY CONNECTION — Same
parent company (Kimberly-Clark) as Huggies,
already thoroughly researched in your USA
CSV. A single established Kimberly-Clark
trade relationship could potentially supply
products across both your USA and UK
directories
✅ Toilet paper has genuine, reliable every
2-4 week household repeat purchase demand —
one of the most consistently reordered
product categories in your entire directory
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ "#MyLabourPoo" campaign demonstrates genuinely
bold, taboo-breaking marketing approach —
useful context for understanding current
brand positioning and cultural relevance,
though not directly relevant to wholesale
sourcing itself
✅ Bowel Cancer UK charity partnership gives
genuine ethical positioning for Amazon UK
listings targeting health-conscious consumers
✅ Multiple limited edition fragrance variants
(Family Soft Limited Edition, Ultimate
Quilts Limited Edition, Aloe Scented) give
seasonal/rotating ASIN opportunities beyond
standard core product lines