Lenor

1. Procter and Gamble Direct Trade ✅ (us.pg.com/contact-us — confirmed parent company, same trade contact as Ariel and Crest)
2. HSD Wholesale ✅ (confirmed P&G wholesale distributor from earlier research)
3. UK Household Wholesale Networks ⚠️ (verify specific named distributor before proceeding)

✅ THIRD CONFIRMED P&G LAUNDRY BRAND — Following
Ariel, Lenor adds yet another layer to your
already extensive P&G trade relationship
potential. The footer also reveals a FOURTH
brand (Bold) not yet researched — worth
adding to your research queue

✅ Eight distinct fragrance collections give
substantial ASIN variety from one core
product relationship — more scent diversity
than most single brands in your directory offer

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ "Outdoorable" variant specifically targets
weatherproofing for outdoor/activewear
fabrics — a distinct functional niche beyond
standard fragrance-focused fabric softener,
useful differentiated listing angle

✅ Genuine functional benefits (anti-stretching,
anti-bobbling, wrinkle reduction) give
practical selling points for Amazon listings
beyond just scent preference

✅ Recommend treating your growing P&G brand
cluster (Tide, Crest, Gillette, Oral-B, Old
Spice, Dawn, Bounty, Charmin, Febreze,
Pampers, Always, Mr Clean, Windex, Swiffer,
Pepto-Bismol, Ariel, Lenor) as a strategic
priority for establishing one strong,
comprehensive P&G wholesale relationship

Leading European fabric conditioner brand owned by Procter and Gamble | Liquid conditioners outdoorable variants scent boosters and dryer sheets range | Consistent Amazon UK and eBay bestseller across eight distinct fragrance collections | Same parent company as Ariel confirmed directly via P&G family footer cross links | Genuine fabric protection benefits reducing stretching bobbling and wrinkling | Part of wider P&G UK laundry portfolio alongside Ariel and Bold brands.