Finish is a leading dishwasher care brand owned by Reckitt, offering detergent tablets dishwasher cleaners rinse aid dishwasher salt and glass protector products. With three distinct product tiers including Ultimate Plus Ultimate and Quantum, Finish products are consistent eBay UK and Amazon UK bestsellers with strong household repeat purchase demand from consumers seeking effective grease cutting and stain removing dishwasher solutions.
Headquarters
Reckitt Benckiser plc, Turner House, 103-105 Bath Road, Slough, Berkshire, SL1 3UH, UK
Authentic Distributors
1. Reckitt Corporate Direct ✅ (reckitt.com — confirmed parent company, same as Lysol from your USA CSV)
2. Finish Official UK Store ✅ (finish.co.uk — confirmed direct brand site, though primarily consumer-facing)
3. UK Household Wholesale Networks ⚠️ (verify specific named distributor before proceeding)
Professional Notes for FBA Sellers
✅ STRONG CROSS-BRAND OPPORTUNITY — Reckitt
already confirmed as parent company for
Lysol in your USA directory. If you've
established or are exploring a Reckitt trade
relationship for Lysol, the same channel
likely extends to Finish dishwasher products
for your UK listings
✅ Three-tier product structure (Quantum,
Ultimate, Ultimate Plus) gives clear,
distinct ASIN opportunities at different
price points, similar to a good/better/best
product strategy
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Dishwasher tablets and rinse aid have strong
recurring household repeat purchase demand —
similar reliable revenue pattern to other
household staples already researched in
your directory
✅ Reckitt's broader portfolio also includes
Dettol, Vanish, Air Wick, and Durex — worth
considering for future directory expansion
given the confirmed corporate relationship
already established through Lysol and Finish