Nakd is a leading British natural snack bar brand made from just fruit and nuts, founded in 2004 by California brothers Jamie and Greg Combs under their company Natural Balance Foods. Now owned by Belgian multinational Lotus Bakeries following the same 2015 and 2020 acquisitions that brought sister brand Trek into the group, Nakd offers raw cold pressed Fruit and Nut bars, Protein bars, and Fruit and Fibre bars with no added sugar or artificial ingredients. Products are consistent eBay UK and Amazon UK bestsellers with strong demand from health conscious consumers seeking simple, natural snacking.
Headquarters
Lotus Bakeries Corporate NV, Gentstraat 1, 9971 Lembeke, Belgium.
Authentic Distributors
1. Lotus Bakeries Corporate Direct ✅ (lotusbakeries.com — confirmed parent company, same as Trek)
2. Nakd Where to Buy ✅ (nakdbars.com/gb/where-buy — confirmed retailer locator)
3. UK Health Food and Grocery Wholesale Networks ⚠️ (verify specific named distributor before proceeding)
Professional Notes for FBA Sellers
✅ CONFIRMED SISTER BRAND TO TREK — Identical
acquisition history, identical parent company
footer structure, and identical corporate
sustainability links confirm this is genuinely
the companion brand from your previous Trek
research — same Lotus Bakeries trade
relationship likely covers both brands
✅ Simpler ingredient positioning ("just fruit
and nuts," "nothing to hide here")
differentiates Nakd from Trek's protein-
focused positioning — useful for distinct
Amazon category targeting (raw snack bars
vs protein bars)
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Broader dietary restriction coverage (vegan,
vegetarian, gluten-free, wheat-free, dairy-
free all confirmed) gives strong search
visibility across multiple Amazon dietary
filter categories
✅ Three distinct product ranges (Fruit & Nut,
Protein, Fruit & Fibre) give multiple ASIN
opportunities from one wholesale relationship,
similar to Trek's two-range structure
✅ Same Lotus Bakeries portfolio also includes
BEAR, Kiddylicious, and Peter's Yard —
confirmed from your Trek research, worth
considering for future directory expansion