Trek Protein

1. Lotus Bakeries Corporate Direct ✅ (lotusbakeries.com — confirmed parent company, "Our Brands" page lists Trek directly)
2. Trek Where to Buy ✅ (trekbars.com/en/where-buy — confirmed retailer locator)
3. UK Health Food and Grocery Wholesale Networks ⚠️ (verify specific named distributor before proceeding)

✅ EXCEPTIONALLY WELL DOCUMENTED ACQUISITION
CHAIN — 8+ independent sources (Wikipedia,
Grokipedia, The Grocer, Baking Business,
FoodNavigator, Flanders Today, Lotus's own
corporate page) all confirm the identical
two-stage acquisition: 67% stake in 2015,
97.9% ownership by 2020

✅ USEFUL CROSS-BRAND OPPORTUNITY — Same parent
company (Lotus Bakeries) also owns nākd,
BEAR, Kiddylicious, and Peter's Yard — one
trade relationship could potentially provide
access to multiple complementary snack brands

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ The brand retained its founding "wholefood
revolution" mission even after full Lotus
acquisition — Lotus explicitly committed to
"respect and maintain the identity" of the
brand, useful authenticity narrative for
Amazon listings

✅ 100% plant-based, vegan, and gluten-free
certification gives strong dietary
restriction targeting for Amazon search
optimization (vegan snacks, gluten-free
protein bars categories)

✅ Note: TREK is sold as "REVEL" in the US
market (confirmed via revelbar.com link on
the official site) — important if cross-
referencing any US-side product research

British vegan and gluten free protein bar brand founded 2004 | Protein Oat Bars and High Protein bars with plant based protein up to 15g | Consistent Amazon UK and eBay bestseller for post workout and natural energy | Lotus Bakeries NV owned since 2015 majority stake, full ownership reached 2020 | No artificial sweeteners with ingredients of natural origin throughout range | Sister brands under same parent include nakd BEAR Kiddylicious and Peters Yard.