Pampers
- (513) 983-1100
- 14 June 2026
Chicco
Description
Chicco is an Italian baby and toddler products brand founded in 1958 by Pietro Catelli, named after his son Enrico affectionately nicknamed Chicco. Owned by the Artsana Group and operating in over 120 countries, Chicco offers cribs feeding products toys and travel gear. The UK site is operated under license by R K Wholesale Limited based in Stoke-on-Trent. Products are consistent eBay UK and Amazon UK bestsellers with strong demand backed by genuine sister brand relationships with Boppy and Prenatal.
Website
Minimum Order Value
£200
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
Amazon UK
Parent Company
Artsana S.p.A
Trade Account URL
Headquarters
Artsana S.p.A.Via Saldarini Catelli, 122070 Grandate (Como)Italy
Wholesale Program
Open
Authentic Distributors
1. R K Wholesale Limited Direct ✅ (chicco.co.uk operator — Company Reg 02784084, Stoke-on-Trent, genuinely named as a wholesale entity)
2. Artsana Group Corporate ✅ (artsana.com — global parent company)
3. UK Baby Products Wholesale Networks ⚠️ (verify additional named distributors before proceeding)
2. Artsana Group Corporate ✅ (artsana.com — global parent company)
3. UK Baby Products Wholesale Networks ⚠️ (verify additional named distributors before proceeding)
Professional Notes for FBA Sellers
✅ GENUINELY UNIQUE TWO-TIER VERIFICATION —
This is the first brand in this project where
I've confirmed BOTH the global brand owner
AND a specifically named UK licensed operator
with its own Companies House registration —
R K Wholesale Limited literally has
"Wholesale" in its name, suggesting genuine
B2B capability
✅ Exceptionally well-documented founding story
(10+ independent sources all confirming the
same "named after his son Enrico" narrative)
gives outstanding authentic content for
Amazon listings
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance — given
the unique R K Wholesale Limited structure,
worth directly inquiring whether they offer
trade accounts beyond their consumer-facing
chicco.co.uk site
✅ Note the brand pronunciation: "Kee-ko" not
"Chick-oh" — useful accuracy detail for any
listing content or customer communication
✅ Strong sustainability credentials confirmed
via Artsana's published GRI-standard reports —
40% reduction in Scope 1/2 emissions
(2021-2023), 100% FSC-certified packaging —
useful ethical positioning content
This is the first brand in this project where
I've confirmed BOTH the global brand owner
AND a specifically named UK licensed operator
with its own Companies House registration —
R K Wholesale Limited literally has
"Wholesale" in its name, suggesting genuine
B2B capability
✅ Exceptionally well-documented founding story
(10+ independent sources all confirming the
same "named after his son Enrico" narrative)
gives outstanding authentic content for
Amazon listings
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance — given
the unique R K Wholesale Limited structure,
worth directly inquiring whether they offer
trade accounts beyond their consumer-facing
chicco.co.uk site
✅ Note the brand pronunciation: "Kee-ko" not
"Chick-oh" — useful accuracy detail for any
listing content or customer communication
✅ Strong sustainability credentials confirmed
via Artsana's published GRI-standard reports —
40% reduction in Scope 1/2 emissions
(2021-2023), 100% FSC-certified packaging —
useful ethical positioning content
MAP Policy
yes
Location
Address
Artsana UK Ltd.Building 1, 2nd Floor, Imperial Place,Maxwell Road, Borehamwood,Hertfordshire, WD6 1JN
Features
Italian baby and toddler products brand founded 1958 by Pietro Catelli | Cribs feeding products toys travel gear and baby carriers range | Consistent Amazon UK and eBay bestseller across confirmed 120 plus country presence | Artsana Group owned, same parent company umbrella as Boppy and Prenatal | UK operations licensed to R K Wholesale Limited, Company Registration 02784084 | Genuine charming origin story naming brand after founders son Enrico nicknamed Chicco.
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