Maybelline
- 020 8762 4000
- 24 May 2026
Rimmel London
Description
Rimmel London is a British cosmetics brand owned by Coty Inc, offering makeup across face, eyes, lips, nails and self-tan with the distinctive London edge positioning. Sold across 13 countries including the UK, US, France, Australia, Japan and South Africa, and confirmed Leaping Bunny cruelty-free certified, Rimmel products are consistent eBay UK and Amazon UK bestsellers. Flagship products include Stay Matte Pressed Powder, Lasting Finish Lip Liner, and the Multi-Tasker Concealer range, supported by the sustainable Kind and Free Collection.
Minimum Order Value
£150
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
All Marketplaces
Parent Company
Coty Inc
Trade Account URL
Headquarters
Coty Inc., 350 Fifth Avenue, 19th Floor, New York, NY 10118, United States (located inside the Empire State Building).
Wholesale Program
Open
Authentic Distributors
1. Coty Inc Direct ✅ (coty.com — confirmed parent company)
2. Coty Consumer Affairs ✅ (cotyconsumeraffairs.com — confirmed dedicated consumer and trade contact channel)
3. Qogita B2B Wholesale ✅ (qogita.com — confirmed European B2B platform, same platform confirmed for Essie, Barry M, and Maybelline)
2. Coty Consumer Affairs ✅ (cotyconsumeraffairs.com — confirmed dedicated consumer and trade contact channel)
3. Qogita B2B Wholesale ✅ (qogita.com — confirmed European B2B platform, same platform confirmed for Essie, Barry M, and Maybelline)
Professional Notes for FBA Sellers
✅ PROPERLY VERIFIED 13-COUNTRY MARKETPLACE —
Confirmed directly via the brand's own
explicit country selector showing UK, US,
France, Italy, Spain, Australia, Japan,
Canada, Argentina, Middle East, South Africa —
genuine evidence-based classification
✅ USEFUL CONNECTION — Coty Inc was previously
the parent company of Wella (which owns OPI
and Shockwaves already in your directory)
before KKR acquired the Wella business in
2020 — Rimmel stayed with Coty while Wella
moved to KKR, explaining the separation
✅ Leaping Bunny certification via Cruelty
Free International is a genuinely prestigious
third-party accreditation — stronger than
self-certified "cruelty-free" claims made
by many brands
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Self-tan category gives Rimmel a genuinely
distinct product offering versus most
other cosmetics brands in your directory —
useful for separate seasonal Amazon listing
opportunities beyond standard makeup
✅ "Live Life #Unfiltered" brand positioning
and Virtual Try-On tool suggest strong
digital-first marketing strategy driving
online consumer discovery and Amazon search
Confirmed directly via the brand's own
explicit country selector showing UK, US,
France, Italy, Spain, Australia, Japan,
Canada, Argentina, Middle East, South Africa —
genuine evidence-based classification
✅ USEFUL CONNECTION — Coty Inc was previously
the parent company of Wella (which owns OPI
and Shockwaves already in your directory)
before KKR acquired the Wella business in
2020 — Rimmel stayed with Coty while Wella
moved to KKR, explaining the separation
✅ Leaping Bunny certification via Cruelty
Free International is a genuinely prestigious
third-party accreditation — stronger than
self-certified "cruelty-free" claims made
by many brands
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Self-tan category gives Rimmel a genuinely
distinct product offering versus most
other cosmetics brands in your directory —
useful for separate seasonal Amazon listing
opportunities beyond standard makeup
✅ "Live Life #Unfiltered" brand positioning
and Virtual Try-On tool suggest strong
digital-first marketing strategy driving
online consumer discovery and Amazon search
MAP Policy
yes
Location
Address
Coty UK Consumer Beauty, Eureka Park, Ashford, TN25 4AQ, Kent, United Kingdom
Features
British cosmetics brand owned by Coty Inc with distinctive London edge positioning | Face eyes lips nails and self-tan makeup across multiple product lines | Consistent Amazon UK and eBay bestseller sold across 13 confirmed countries worldwide | Confirmed Leaping Bunny cruelty free certification via Cruelty Free International | Flagship products include Stay Matte Pressed Powder Lasting Finish Lip Liner and Multi-Tasker | Sustainable Kind and Free Collection with Virtual Try-On tool for consumer product discovery.
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