Rimmel London
- +44 808 175 2773
- 24 May 2026
Maybelline
Description
Maybelline New York is a leading global cosmetics brand owned by L’Oréal Group, offering makeup across face, eyes, lips, and nails including iconic product lines Fit Me, Super Stay, Lash Sensational Sky High, and Lifter Gloss. With over 13,975 verified reviews for the Sky High Mascara alone and a current Miley Cyrus celebrity collaboration, Maybelline products are consistent eBay UK and Amazon UK bestsellers backed by genuine AI-powered Virtual Try-On tools and social impact programmes including Brave Together mental health support.
Website
Minimum Order Value
£200
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
All Marketplaces
Parent Company
L'Oréal
Trade Account URL
Headquarters
L'Oréal International, 41 Rue Martre, 92117 Clichy, France
Wholesale Program
Open
Authentic Distributors
1. L'Oréal Group Direct ✅ (loreal.com — confirmed parent company, same as LOreal Paris, CeraVe and Essie already in this directory)
2. Qogita B2B Wholesale ✅ (qogita.com/brands/maybelline — confirmed first brand listed in Qogita's navigation menu, suggesting strong stock availability)
3. Maybelline Find a Store ✅ (maybelline.co.uk/store-locator — confirmed official UK retailer locator)
2. Qogita B2B Wholesale ✅ (qogita.com/brands/maybelline — confirmed first brand listed in Qogita's navigation menu, suggesting strong stock availability)
3. Maybelline Find a Store ✅ (maybelline.co.uk/store-locator — confirmed official UK retailer locator)
Professional Notes for FBA Sellers
✅ FOURTH CONFIRMED L'ORÉAL GROUP ENTRY —
Following L'Oréal Paris, CeraVe, and Essie,
this adds Maybelline to your growing L'Oréal
cluster. One comprehensive L'Oréal trade
relationship could potentially supply all
four brands simultaneously
✅ Qogita listed Maybelline AS THE FIRST BRAND
in their navigation menu when we researched
the platform for Essie — suggesting Maybelline
is genuinely one of their most in-demand
wholesale brands, worth checking directly
✅ Sky High Mascara's 13,975 verified reviews
is genuinely exceptional social proof — one
of the strongest individual product review
counts found in this entire research project,
giving outstanding Amazon listing credibility
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ AI-powered tools (Virtual Try-On, Foundation
Finder with 20-shade Fit Me range) give
strong digital-first brand positioning
that drives online consumer discovery —
useful context for understanding Amazon
search behavior in this category
✅ Miley Cyrus collaboration gives genuine,
current cultural relevance and strong
search spike potential for limited edition
collaborative products
Following L'Oréal Paris, CeraVe, and Essie,
this adds Maybelline to your growing L'Oréal
cluster. One comprehensive L'Oréal trade
relationship could potentially supply all
four brands simultaneously
✅ Qogita listed Maybelline AS THE FIRST BRAND
in their navigation menu when we researched
the platform for Essie — suggesting Maybelline
is genuinely one of their most in-demand
wholesale brands, worth checking directly
✅ Sky High Mascara's 13,975 verified reviews
is genuinely exceptional social proof — one
of the strongest individual product review
counts found in this entire research project,
giving outstanding Amazon listing credibility
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ AI-powered tools (Virtual Try-On, Foundation
Finder with 20-shade Fit Me range) give
strong digital-first brand positioning
that drives online consumer discovery —
useful context for understanding Amazon
search behavior in this category
✅ Miley Cyrus collaboration gives genuine,
current cultural relevance and strong
search spike potential for limited edition
collaborative products
MAP Policy
yes
Location
Address
L'Oréal (UK) Limited, Gateway Central, 187 Wood Lane, London W12 7SA.
Features
Leading global cosmetics brand owned by LOreal Group | Face eyes lips and nails covering Fit Me Super Stay Lifter Gloss and Lash Sensational ranges | Consistent Amazon UK and eBay bestseller with Sky High Mascara generating 13975 plus verified reviews | Same parent company as LOreal Paris CeraVe and Essie confirmed in this directory | Current Miley Cyrus celebrity collaboration with AI powered Virtual Try-On technology | Brave Together mental health initiative with published 2024 brand impact report.
Review
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