Go Back
Report Abuse

Barry M

Barry_M_Beauty_Magenta_logo_

Description

Barry M is a British cruelty-free and vegan cosmetics brand founded by Barry Mero in 1982 in East London, originally selling six nail polish shades from a market stall. Now acquired by Warpaint London PLC for £1.4 million following a February 2026 administration, Barry M is being preserved as a brand with existing retail listings across Boots, Superdrug, ASOS, and Tesco. Offering over 100 nail shades plus makeup across face, eyes, lips, and body, Barry M products are consistent eBay UK and Amazon UK sellers backed by 40 plus years of British cosmetics heritage.

Minimum Order Value
£100
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
Amazon UK
Parent Company
Warpaint London PLC
Headquarters
Units B&C, Orbital Forty Six, The Ridgeway Trading Estate, Iver, Buckinghamshire, SL0 9HW, United Kingdom
Wholesale Program
Open
Authentic Distributors
1. Warpaint London Direct ✅ (confirmed new parent company since February 2026 acquisition)
2. Barry M Stockists Page ✅ (barrym.com/pages/stockists — confirmed official retailer locator)
3. Qogita B2B Wholesale ✅ (qogita.com — confirmed platform stocking Barry M, appeared in Essie brand recommendation section)
Professional Notes for FBA Sellers
🚨 CRITICAL TIMING NOTE — Barry M's ownership
changed in February 2026, just 5 months
before you're researching this. The
Warpaint London acquisition EXCLUDED the
manufacturing facility, meaning production
arrangements are actively being restructured
right now — similar urgency to RXBAR's
Kellanova/Mars transition researched earlier

✅ Warpaint London also owns W7, Technic,
Skin & Tan, and Super Facialist — worth
monitoring as related brands that could
share wholesale infrastructure going forward

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance —
especially important during this active
ownership transition

✅ The brand website (barrym.com) remains
live and trading with current promotions
and new product launches — confirms Warpaint
is actively continuing the brand rather
than mothballing it

✅ Confirmed cruelty-free since 1982 and 100%
vegan since 2020 — strong ethical credentials
that remain valuable regardless of ownership change
MAP Policy
yes

Location

Address
1 London Road, Mill Hill, London, NW7 4PX, United Kingdom

Features

British cruelty free and vegan cosmetics brand founded 1982 by Barry Mero in East London | Nail paint makeup face eyes lips and body across 100 plus shades | Consistent Amazon UK and eBay bestseller stocked in Boots Superdrug ASOS and Tesco | Acquired by Warpaint London PLC for 1.4 million pounds following February 2026 administration | Companies House registration confirmed 02520696, Mill Hill East London operations | 100 percent vegan across entire range since 2020, cruelty free since founding in 1982.

There are no reviews yet.