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OPI

OPI_logo_logotype

Description

OPI is the world’s number 1 salon nail brand, owned by Wella Operations US LLC, the same parent company as Shockwaves already confirmed in this directory. Offering Nail Lacquer, Infinite Shine, GelColor, Nature Strong vegan nail polish, RapiDry quick-dry, xPRESS/ON press-on nails, and the innovative Repair Mode bond-building nail serum, OPI is a consistent eBay UK and Amazon UK bestseller. With over 300 shades, dedicated Student, Key Worker, and Youth discount programmes, and a confirmed Professional B2B portal at Wellastore, OPI products are trusted by salons and consumers worldwide.

Minimum Order Value
£200
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
All Marketplaces
Parent Company
Wella Company
Headquarters
Chemin Louis-Hubert 1-3, 1213 Petit-Lancy, Geneva, Switzerland
Wholesale Program
Open
Authentic Distributors
1. Wellastore UK Professionals ✅ (uk.wella.professionalstore.com/opi — confirmed official B2B professional trade portal, same as Shockwaves)
2. Wella Operations Direct ✅ (wellacompany.com — confirmed parent company)
3. OPI Professionals Login ✅ (opi.com/en-GB/account/login — confirmed dedicated Pro account login)
4. OPI UK Phone ✅ (0203 901 5892 — confirmed direct contact number from official site)
Professional Notes for FBA Sellers
✅ DIRECT CROSS-BRAND CONNECTION — Same
Wellastore B2B platform confirmed for both
OPI and Shockwaves, meaning one Wella trade
account could realistically supply both
brands simultaneously

✅ "#1 Salon Brand Worldwide" is explicitly
stated on the brand's own product page —
strong, self-verified market authority claim
useful for Amazon listing content

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ Repair Mode Ulti-Plex Technology is
patented (confirmed via dedicated Patents
page) — genuine IP-protected product
differentiation versus competitor nail
treatments on Amazon

✅ Safety Data Sheets hosted at
sds.wellacompany.com — real, accessible
regulatory documentation, important for
Amazon compliance with cosmetic/nail
products in certain international markets

✅ Seasonal limited-edition collections (OPI'm
Dreaming, What's Your Mani-tude, Good Enough
to Treat, Trip to the Bright Side) create
recurring demand spikes throughout the year,
similar to Essie's seasonal collection pattern
MAP Policy
yes

Location

Address
Great Bear Distribution (H2), FAO OPI UK, Nook Flatt Road, Blyth Worksop, Notts, S81 8GN

Features

Worlds number 1 salon nail brand owned by Wella Operations US LLC | Nail Lacquer Infinite Shine GelColor Nature Strong RapiDry and xPRESS/ON systems | Consistent Amazon UK and eBay bestseller with 300 plus shades across all colour families | Same parent company as Shockwaves confirmed in this directory, same Wellastore B2B access | Innovative Repair Mode bond building nail serum with patented Ulti-Plex Technology | Student Key Worker and Youth discount programmes with Klarna payment at checkout.

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