Innocent Drinks is a British smoothie and juice brand founded in 1999 by Cambridge graduates Richard Reed, Adam Balon and Jon Wright, famously started by asking festival goers to vote with their empty cups at a music festival in London. Now over 90 percent owned by The Coca-Cola Company since 2013, Innocent offers smoothies, super smoothies, creamy smoothies, juices, shots, kids drinks, coconut water and juicy water across Europe. B Corp certified since 2018, giving 10 percent of profits to good causes and powered by an all-electric Rotterdam factory, Innocent products are consistent eBay UK and Amazon UK bestsellers with strong health-conscious consumer demand.
Headquarters
One Coca-Cola Plaza NW, Atlanta, GA 30313, USA
Authentic Distributors
1. Innocent Get in Touch ✅ (innocentdrinks.co.uk/get-in-touch — confirmed direct brand contact page)
2. Coca-Cola GB Trade ✅ (coca-cola.com/gb — confirmed ultimate parent company since January 2025 Europe restructuring)
3. UK Grocery and Beverage Wholesale Networks ⚠️ (verify specific named distributor before proceeding)
Professional Notes for FBA Sellers
✅ GENUINELY EXTRAORDINARY FOUNDING STORY —
The music festival "YES/NO" bin origin
is one of the most charming, well-documented
brand founding stories in this entire
research project — exceptional, authentic
Amazon listing content
✅ January 2025 Coca-Cola restructuring
(Innocent now reports to Europe operating
unit) is genuinely recent corporate news
useful for understanding current trade
relationships — wholesale contact channels
may have changed accordingly
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ B Corp certification, 10% profit donation,
and all-electric factory give three distinct
sustainability/ethical trust signals — among
the strongest ethical credentials of any
drinks brand in this directory
✅ Kids' drinks range gives a distinct
demographic targeting opportunity beyond
standard adult smoothie category on Amazon
✅ New Creamy Smoothies (2026 launch) represent
active product innovation — first-mover
Amazon listing opportunities for the
brand's newest product category