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Crayola

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Description

Crayola is an American art supplies and creative toys brand founded in 1885 by cousins Edwin Binney and C. Harold Smith in New York as an industrial pigment company, later producing the first box of eight Crayola wax crayons in 1903 — sold for just five cents. The Crayola name was coined by Edwin’s wife Alice Stead Binney combining the French word craie for chalk with ola from oleaginous. Now owned by Hallmark Cards since 1984, Crayola LLC is produced using 100 percent renewable energy and offers crayons, markers, coloured pencils, paints, chalk, art kits and toys across 7 confirmed international markets including the UK and Ireland. With recognised manufacturing in England alongside the USA and Canada, and the iconic Campaign for Creativity educational mission, Crayola products are consistent eBay UK and Amazon UK bestsellers with strong demand from families, schools and educators.

Minimum Order Value
£100
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
All Marketplaces
Parent Company
Hallmark Cards, Inc
Headquarters
2501 McGee Street, Kansas City, MO 64108-2615
Wholesale Program
Open
Authentic Distributors
1. Crayola Where to Buy ✅ (crayola.com/en-gb/menu/products/where-to-buy — confirmed official UK retail locator)
2. Crayola UK Contact ✅ (crayola.com/en-gb/support — confirmed direct UK/Ireland support and contact page)
3. Hallmark Cards Direct ✅ (hallmark.com — confirmed parent company since 1984 acquisition)
Professional Notes for FBA Sellers
✅ CONFIRMED UK MANUFACTURING — Crayola has
genuine manufacturing facilities in England
(confirmed via Binney & Smith corporate
history) alongside USA and Canada — stronger
British manufacturing credentials than most
American consumer brands in this directory

✅ 100% renewable energy production gives
genuine, verifiable sustainability credential
for Amazon UK listings targeting
eco-conscious family buyers

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ Crayola's Campaign for Creativity and
Creativity Week school programme confirm
active, substantial UK education sector
marketing investment — useful context for
understanding recurring demand patterns
(back-to-school peak in August/September)

✅ Color Wonder Mess Free range gives a distinct,
premium product tier targeting parents of
young children specifically — separate ASIN
opportunity beyond standard crayon boxes

✅ Silly Putty confirmed as a Crayola LLC brand
— worth noting for future directory expansion
given the confirmed shared corporate ownership
MAP Policy
yes

Location

Address
Bedford Heights, Manton Lane, Bedford, Beds, MK41 7PH, England.

Features

American art supplies and creative toys brand founded 1903 by Edwin Binney in New York | Crayons markers coloured pencils paints chalk art kits and creative toys range | Consistent Amazon UK and eBay bestseller across confirmed 7 international markets including UK Ireland | Hallmark Cards owned since 1984, produced with 100 percent renewable energy | Manufacturing confirmed in England USA and Canada with 120 standard colours available | Campaign for Creativity educational mission with Creativity Week school programme and free resources.

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