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Dulux

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Description

Dulux is the UK’s leading paint brand, founded in 1931 by the Naylor family and chemist H.H. Morgan as the first alkyd-based paint under the name DuLux combining DuPont and Luxury. Now owned by AkzoNobel following a 15.8 billion dollar ICI acquisition in 2008, Dulux has been celebrating 90 plus years of adding colour to British homes. Offering interior emulsion, exterior masonry, woodwork, ceiling paint, and the Simply Refresh one coat range alongside the 2026 Colours of the Year Rhythm of Blues collection, Dulux products are consistent eBay UK and Amazon UK bestsellers backed by the iconic Dulux Dog, Stacey Solomon Renovation Rescue Channel 4 partnership, the Dulux Visualiser augmented reality app, and a 25-year Select Decorator professional scheme.

Website
https://www.dulux.co.uk
Minimum Order Value
£200
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
All Marketplaces
Parent Company
AkzoNobel
Trade Account URL
https://www.duluxtradepaintexpert.co.uk/en/advice/contact-us
Headquarters
Christian Neefestraat 2, 1077 WW Amsterdam, The Netherlands
Wholesale Program
Open
Authentic Distributors
1. Dulux Find a Stockist ✅ (dulux.co.uk/en/storefinder — confirmed official UK retail locator)
2. Dulux Trade ✅ (duluxtradepaintexpert.co.uk — confirmed dedicated professional/trade channel)
3. EFG Housewares ✅ (confirmed AkzoNobel UK trade wholesale partner from Hammerite research)
Professional Notes for FBA Sellers
✅ THIRD CONFIRMED AKZONOBEL UK BRAND —
Following Hammerite and Polycell, Dulux
completes a genuinely strong AkzoNobel
UK cluster. One EFG Housewares wholesale
relationship could supply Dulux, Hammerite,
AND Polycell simultaneously

✅ Dulux Dog is one of UK advertising's most
iconic characters — spontaneous brand
recognition among virtually all UK
consumers gives exceptional Amazon
search visibility

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ Dulux Trade (duluxtradepaintexpert.co.uk)
is a confirmed separate professional channel —
if pursuing trade accounts, this is the
direct route for professional decorating
wholesale pricing

✅ Dulux Peel & Stick Samples represent a
genuinely innovative new product format —
early Amazon listing opportunity for a
newly launched SKU with strong consumer
demand during the colour selection process

✅ Gabby's Dollhouse licensing gives current,
relevant IP-driven appeal for children's
bedroom paint — similar cross-demographic
appeal to Crayola's character licensing
MAP Policy
yes

Location

Address
The AkzoNobel Building, Wexham Road, Slough, Berkshire, SL2 5DS, United Kingdom

Features

UK leading paint brand founded 1931 by Naylor family, celebrating 90 plus years of heritage | Interior exterior woodwork ceiling and Simply Refresh one coat paint range | Consistent Amazon UK and eBay bestseller, UK number 1 paint brand since 1948 post-war revival | AkzoNobel owned since 2008 ICI acquisition, same UK family as Polycell Hammerite and Cuprinol | 2026 Colours of the Year Rhythm of Blues with Stacey Solomon Renovation Rescue Channel 4 partnership | Dulux Visualiser AR app Dulux Dog icon and 25 year Select Decorator professional scheme.

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