Melissa & Doug is an American wooden toy and educational products brand founded in August 1988 by Melissa and Doug Bernstein in Doug’s parents’ garage in Connecticut, growing from a small startup where they inscribed their home phone number on every product into the number one preschool wooden toy brand and number one children’s puzzle brand. Sold to Spin Master Corp for 950 million dollars in January 2024, Melissa & Doug operates from its Wilton Connecticut headquarters offering wooden puzzles, pretend play kitchens, arts and crafts, plush toys, and the new Cheery Lane range across 80 plus countries. Products are consistent Amazon USA bestsellers backed by confirmed wholesale and retailer programmes, a Ms. Rachel collaboration, and a Van Leeuwen limited edition ice cream collection.
Headquarters
Spin Master Corp.225 King Street West, Suite 200Toronto, Ontario, M5V 3M2Canada
Authentic Distributors
1. Melissa & Doug Wholesale ✅ (melissaanddoug.com/pages/wholesale — confirmed dedicated wholesale page in site footer)
2. Melissa & Doug Become a Retailer ✅ (melissaanddoug.com/pages/become-a-retailer — confirmed direct retailer application page)
3. Spin Master Corp Direct ✅ (spinmaster.com — confirmed parent company since January 2024)
Professional Notes for FBA Sellers
✅ GENUINELY EXCEPTIONAL B2B INFRASTRUCTURE —
Both a "Wholesale" page AND a "Become a
Retailer" page confirmed directly in the
official footer — one of the most explicit
dual-channel B2B invitations found in this
entire research project
✅ RECENT 2024 OWNERSHIP CHANGE — Spin Master
Corp completed the $950 million acquisition
in January 2024 — trade contacts may have
evolved since the acquisition — verify
current wholesale account procedures through
the confirmed footer links rather than older
third-party contact details
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Ms. Rachel collaboration (YouTube star with
14M+ subscribers) gives exceptional,
current influencer-driven demand for the
Ms. Rachel Wooden Learning Blocks and
Phonics Alphabet Sound Puzzle — strong
first-mover Amazon listing opportunity
✅ Cheery Lane new 2026 launch represents
active product innovation — new SKUs
with strong current marketing investment
✅ Community discount programmes (Educator,
Medical, Military, Nurse) demonstrate
genuine social responsibility commitment —
strong brand purpose narrative for Amazon
listing positioning