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Melissa and Doug

Untitled (400 x 300 px) (22)

Description

Melissa & Doug is an American wooden toy and educational products brand founded in August 1988 by Melissa and Doug Bernstein in Doug’s parents’ garage in Connecticut, growing from a small startup where they inscribed their home phone number on every product into the number one preschool wooden toy brand and number one children’s puzzle brand. Sold to Spin Master Corp for 950 million dollars in January 2024, Melissa & Doug operates from its Wilton Connecticut headquarters offering wooden puzzles, pretend play kitchens, arts and crafts, plush toys, and the new Cheery Lane range across 80 plus countries. Products are consistent Amazon USA bestsellers backed by confirmed wholesale and retailer programmes, a Ms. Rachel collaboration, and a Van Leeuwen limited edition ice cream collection.

Minimum Order Value
£150
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
All Marketplaces
Parent Company
Spin Master Corp
Headquarters
Spin Master Corp.225 King Street West, Suite 200Toronto, Ontario, M5V 3M2Canada
Wholesale Program
Open
Authentic Distributors
1. Melissa & Doug Wholesale ✅ (melissaanddoug.com/pages/wholesale — confirmed dedicated wholesale page in site footer)
2. Melissa & Doug Become a Retailer ✅ (melissaanddoug.com/pages/become-a-retailer — confirmed direct retailer application page)
3. Spin Master Corp Direct ✅ (spinmaster.com — confirmed parent company since January 2024)
Professional Notes for FBA Sellers
✅ GENUINELY EXCEPTIONAL B2B INFRASTRUCTURE —
Both a "Wholesale" page AND a "Become a
Retailer" page confirmed directly in the
official footer — one of the most explicit
dual-channel B2B invitations found in this
entire research project

✅ RECENT 2024 OWNERSHIP CHANGE — Spin Master
Corp completed the $950 million acquisition
in January 2024 — trade contacts may have
evolved since the acquisition — verify
current wholesale account procedures through
the confirmed footer links rather than older
third-party contact details

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ Ms. Rachel collaboration (YouTube star with
14M+ subscribers) gives exceptional,
current influencer-driven demand for the
Ms. Rachel Wooden Learning Blocks and
Phonics Alphabet Sound Puzzle — strong
first-mover Amazon listing opportunity

✅ Cheery Lane new 2026 launch represents
active product innovation — new SKUs
with strong current marketing investment

✅ Community discount programmes (Educator,
Medical, Military, Nurse) demonstrate
genuine social responsibility commitment —
strong brand purpose narrative for Amazon
listing positioning
MAP Policy
yes

Location

Address
Trinity Court, Batchworth Island, Church Road, Rickmansworth, WD3 1RT, United Kingdom.

Features

Number 1 preschool wooden toy brand and number 1 childrens puzzle brand since 1988 | Wooden puzzles pretend play kitchens arts and crafts plush and Cheery Lane range | Consistent Amazon USA bestseller sold across 80 plus countries worldwide | Spin Master Corp owned since January 2024 acquisition for 950 million dollars | Confirmed Wholesale and Become a Retailer B2B programme directly in official site footer | Ms Rachel collaboration and Van Leeuwen limited edition wooden ice cream counter confirmed 2026.

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