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Tomy

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Description

TOMY is a Japanese toy company founded on 2 February 1924 by Eiichirō Tomiyama in Tokyo, the name an abbreviation of the founder’s surname, celebrating 100 years of toy-making heritage in 2024. Following a 2006 merger with rival Takara to form Takara Tomy (TYO: 7867) in Asia, TOMY continues trading under its original name internationally with revenue of 250 billion yen in 2025. Offering an exceptionally broad UK brand portfolio including Toomies baby toys, Lamaze infant development, Fat Brain Toys STEM range, TOMY Games including the iconic Pop-up Pirate, John Deere Kids, Drumond Park Games, Aquadoodle, and Club Mocchi-Mocchi-, TOMY products are consistent eBay UK and Amazon UK bestsellers with licensed characters spanning Peppa Pig, Bluey, Super Mario, and Warhammer.

Website
https://uk.tomy.com/
Minimum Order Value
£150
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
All Marketplaces
Parent Company
TOMY Company, Ltd
Trade Account URL
https://b2b.tomy.com/index_pc.html
Headquarters
7-9-10 Tateishi, Katsushika-ku,Tokyo, 124-8511, Japan
Wholesale Program
Open
Authentic Distributors
1. TOMY Stockists ✅ (uk.tomy.com/stockists — confirmed dedicated UK stockist locator page)
2. TOMY Contact Us ✅ (uk.tomy.com/contact-us — confirmed direct UK brand contact)
3. TOMY Press ✅ (uk.tomy.com/press — confirmed dedicated press/trade contact page)
Professional Notes for FBA Sellers
✅ EXCEPTIONALLY BROAD UK BRAND PORTFOLIO —
15+ sub-brands and licensed ranges under
the TOMY UK umbrella gives one of the
broadest single-company product ecosystems
of any toy brand researched in this
entire project

✅ Pop-up Pirate is genuinely one of the
UK's most iconic children's games —
invented by Tomy Japan and a consistent
generational bestseller since the 1970s

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ Lamaze infant development toys give TOMY
a distinct, credentialed early childhood
development positioning beyond standard
play toys — useful for premium Amazon
listing content

✅ TOMY UK was specifically established in
1982 — Kantaro Tomiyama (grandson of
founder) graduated from University of Hull
the same year — giving a charming
British connection to the brand's UK story

✅ Warhammer licensing confirms TOMY UK's
reach beyond children's toys into the
adult hobbyist market — useful for
cross-demographic Amazon listing strategy
MAP Policy
yes

Location

Address
TOMY Europe / TOMY UK Co., Ltd.Hembury House, Pynes Hill, Rydon Lane,Exeter, Devon, EX2 5AZ, United Kingdom.

Features

Japanese toy company founded 1924 by Eiichiro Tomiyama celebrating 100 years of heritage | Toomies Lamaze Fat Brain Toys TOMY Games John Deere Kids and Club Mocchi range | Consistent Amazon UK and eBay bestseller across confirmed UK USA France and Germany markets | Takara Tomy TYO 7867 listed, revenue 250 billion yen, chairman grandson of founder | Licensed portfolio including Peppa Pig Bluey Super Mario Buzz Lightyear and Warhammer | Confirmed Stockists page with Drumond Park Games Britains Aquadoodle and Megasketcher sister brands.

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