Finding authentic wholesale suppliers is the foundation of any successful Amazon FBA wholesale business. But with so many wholesale directories available — each claiming to have the best supplier database — knowing which ones are actually worth your time and money is genuinely confusing for most sellers.

We are Brandhunterz Ltd — a UK registered wholesale sourcing company (Company No: 15342697) — and we use wholesale directories every single week as part of our supplier research process. In this guide we give you our honest assessment of every major wholesale directory available to Amazon FBA sellers in 2026 — what is good what is not and exactly how to use each one effectively.

What Makes a Good Wholesale Directory?

Before reviewing individual directories it is important to understand what separates a genuinely useful wholesale directory from a low quality one that wastes your time. Here are the criteria we use at Brandhunterz Ltd when evaluating any wholesale directory:

Criteria	Why It Matters
Verified authentic suppliers only	Fake or middleman suppliers waste your time and money
Direct brand contact details	You need to contact brands directly not through a middleman
Amazon FBA compatible brands	Not all wholesale brands allow Amazon reselling
Regular updates and new brands	Outdated directories with old contacts waste your outreach efforts
Category filtering	You need to find brands in your specific niche quickly
Reasonable cost or free access	High subscription fees eat into your margins before you even start

Directory 1 — Brandhunterz Directory (Best for Amazon FBA)

The Brandhunterz Brands Directory is the only wholesale directory built specifically for Amazon FBA wholesale sellers. Every brand listed has been verified as compatible with Amazon FBA reselling — meaning you will not waste time approaching brands that refuse to allow Amazon resellers.

The directory currently lists over 5,000 verified wholesale brands across all major categories including Health and Beauty Kitchen and Home Sports and Fitness Pet Supplies Baby and Toddler and more. Each listing includes the brand name category website and direct wholesale contact details.

Key Advantages:

• Every brand verified as FBA-compatible — no wasted outreach
• Direct wholesale contact details included
• Built specifically for Amazon FBA wholesale sellers
• UK and US brands covered — global reach
• Free basic access — no subscription required to get started
• Growing database — new brands added regularly

Directory 2 — Faire.com (Best for UK and EU Brands)

Faire.com is one of the largest wholesale marketplaces in the world with over 100,000 brands listed across every category imaginable. It is completely free to browse and place orders — Faire makes money by taking a small commission from suppliers rather than charging buyers.

For Amazon FBA sellers Faire is particularly valuable because many brands on the platform have low minimum order quantities — sometimes as low as £100 to £200 — making it accessible for sellers just getting started with wholesale. The UK and European brand selection is outstanding.

Key Advantages:

• 100,000 plus brands — enormous selection
• Low minimum orders — accessible for beginners
• Free to use — no subscription required
• Many brands offer 60 day payment terms via Faire
• Strong UK and EU brand selection
• Easy to filter by category and location

Limitations:

• Not all brands allow Amazon reselling — check each one individually
• Some brands on Faire also sell directly to consumers — check their own website pricing
• Quality varies significantly between brands

Directory 3 — Wholesale Central (Best for US Brands)

Wholesale Central is one of the oldest and most established wholesale directories in the United States. It lists over 50,000 US wholesale suppliers across all major categories and is completely free to browse. For Amazon US sellers this is an invaluable resource for finding domestic wholesale brands that ship quickly and cheaply within the US.

Key Advantages:

• 50,000 plus US suppliers — massive selection
• Completely free to use
• Long established and well maintained
• Good category filtering system
• Direct supplier contact details provided

Directory 4 — TheWholesaler.co.uk (Best for UK Specific)

TheWholesaler.co.uk is the UK’s longest running wholesale directory and a solid resource for finding UK-based wholesale suppliers. It covers all major product categories with a particular strength in health beauty household goods and seasonal products. The directory is free to use and the UK-specific focus makes it particularly useful for Amazon UK sellers who want to source domestically.

Key Advantages:

• UK specific — all suppliers based in the UK
• Free to use — no registration required
• Good range of categories
• Established and regularly updated
• Useful for finding smaller UK brands not listed elsewhere

Directory 5 — Ankorstore (Best for European Brands)

Ankorstore is a rapidly growing European wholesale marketplace that has become a major competitor to Faire in the European market. It offers 30,000 plus European brands many of which are not available anywhere else — giving Amazon EU sellers access to unique products with lower competition than those available through US-focused directories.

Key Advantages:

• 30,000 plus European brands — many exclusive to the platform
• Low minimum orders
• Free to use
• Strong food beauty and lifestyle brand selection
• Fast European shipping — lower shipping costs for EU sellers

Directory 6 — SaleHoo (Best Paid Directory)

SaleHoo is one of the best known paid wholesale directories and has been operating since 2005. At $67 per year it is relatively affordable and gives access to over 8,000 verified wholesale and dropship suppliers worldwide. The verification process means suppliers are genuine — though the database is significantly smaller than free alternatives like Faire or Wholesale Central.

Key Advantages:

• All suppliers manually verified
• Good customer support and community
• Includes both wholesale and dropship suppliers
• Market research tool included
• Good for complete beginners who want handholding

Limitations:

• Smaller database than free alternatives
• US and international focus — fewer UK brands
• Annual subscription required
• Some supplier data can be outdated

Directory 7 — Jungle Scout Supplier Database

Jungle Scout includes a supplier database feature that gives access to US import records — showing you which manufacturers supply which brands. This is particularly useful for Amazon US sellers who want to find the original manufacturer of a product and potentially source directly at lower cost than buying through a distributor.

Complete Directory Comparison at a Glance

Directory	Cost	Brands	Best For	Rating
Brandhunterz Directory	Free+	5,000+	Amazon FBA verified brands	⭐⭐⭐⭐⭐
Faire.com	Free	100,000+	UK and EU brands	⭐⭐⭐⭐⭐
Wholesale Central	Free	50,000+	US brands	⭐⭐⭐⭐
TheWholesaler.co.uk	Free	5,000+	UK specific sourcing	⭐⭐⭐⭐
Ankorstore	Free	30,000+	European brands	⭐⭐⭐⭐
SaleHoo	$67/year	8,000+	Beginners worldwide	⭐⭐⭐
Jungle Scout Supplier DB	$49/month	US imports	US manufacturer sourcing	⭐⭐⭐⭐

How to Use Wholesale Directories Effectively

Having access to a wholesale directory is only the first step. Here is exactly how to use them effectively to find profitable wholesale products for Amazon FBA:

Directories to Avoid — Our Honest Warning

Not all wholesale directories are worth your time. Here are the warning signs that indicate a low quality directory:

• Charges high monthly fees just to view supplier contact details
• Claims to have exclusive or secret suppliers not available elsewhere
• Supplier listings have no verifiable contact information
• No way to verify whether suppliers are genuine brands or middlemen
• Directory has not been updated in months or years
• No reviews or testimonials from real users
• Promises unrealistic profits or guaranteed supplier approvals

Conclusion — Use Multiple Directories for Maximum Results

The most successful Amazon FBA wholesale sellers do not rely on a single directory. They combine multiple free resources — Faire for UK and EU brands Wholesale Central for US brands Ankorstore for European brands and the Brandhunterz Directory for FBA-verified opportunities — to build a comprehensive supplier pipeline that keeps their business growing.

Start with the free directories in this guide. Research each brand on Amazon using Keepa before contacting them. Use the professional outreach email templates from our Supplier Outreach Mastery Course. And track every contact in your supplier tracker spreadsheet.