Finding verified wholesale suppliers is the foundation of every successful Amazon FBA wholesale business — and wholesale directories are one of the most efficient ways to find brands and distributors who are actively looking for resellers. But not all directories are created equal. Some are packed with genuine wholesale opportunities. Others are out of date, full of middlemen or charge high membership fees for access to suppliers you could find for free elsewhere.

We are Brandhunterz Ltd — a UK registered wholesale sourcing company (Company No: 15342697) — and we have used virtually every wholesale directory available to Amazon FBA sellers at some point. In this complete comparison guide we review the best directories available to UK and US sellers, compare their features and costs and tell you honestly which ones are actually worth your time.

What to Look For in a Wholesale Directory

Before comparing specific directories it is important to understand what makes a wholesale directory genuinely useful for Amazon FBA sellers. Not every directory designed for wholesale buyers is suitable for the FBA model specifically.

Criteria	Why It Matters for FBA
Verified suppliers only	Middlemen and fake suppliers waste your time and money
Amazon-compatible brands	Not all wholesale brands allow Amazon reselling
Updated contact details	Outdated directories waste hours on dead contacts
Low minimum order values	FBA beginners need flexibility to test products
Category depth	Wide category range means more opportunities to find profitable niches
Reasonable access cost	Directory fees reduce your available capital for stock

Directory 1 — Brandhunterz Brands Directory

The Brandhunterz Brands Directory is the only wholesale directory built specifically for Amazon FBA sellers. Every brand in our directory has been manually verified by our team — we confirm they accept wholesale accounts, supply authentic branded products and allow Amazon reselling before adding them to the directory.

Unlike generic wholesale directories our listing includes information specifically relevant to FBA sellers — Amazon UK listing presence, approximate BSR ranges, category and whether the brand has an existing Amazon presence or is not yet on the platform. This makes it significantly faster to identify genuine wholesale opportunities than browsing generic directories.

Strengths:

• Built exclusively for Amazon FBA wholesale sellers
• All brands manually verified before listing
• Covers both Amazon UK and Amazon USA marketplaces
• Free basic access — no subscription required to browse
• Regularly updated with new brand additions

Best For:

Amazon FBA wholesale sellers at any level who want verified brand contacts without spending hours researching whether a brand allows Amazon reselling.

Directory 2 — Faire.com

Faire is one of the largest wholesale marketplaces in the world with over 100,000 brands across virtually every product category. Originally built for independent retail buyers it has become an increasingly popular sourcing platform for Amazon FBA sellers — particularly for finding smaller independent UK and European brands that are not yet widely sold on Amazon.

Faire’s key advantage for FBA sellers is the consistently low minimum order values — many brands on Faire allow first orders of £100 to £300 which is ideal for testing new products before committing to larger inventory positions. Faire also offers net 60 payment terms on your first order with any new brand — effectively giving you 60 days interest-free credit on test orders.

Strengths:

• Enormous brand selection — 100,000+ brands
• Low minimum order values — perfect for FBA testing
• Net 60 payment terms on first order with each brand
• Strong UK and European brand coverage
• Free returns on first order with new brands

Weaknesses:

• Not built for Amazon FBA — must verify Amazon reselling permission separately
• Many brands are small independents without established Amazon listings
• Quality varies significantly across brands

Best For:

FBA sellers looking for smaller independent UK and EU brands with low MOQs — particularly good for Health and Beauty, Home and Garden and Gifts categories.

Directory 3 — Ankorstore

Ankorstore is a European wholesale marketplace similar to Faire — connecting independent brands with wholesale buyers across the UK and EU. It has particularly strong coverage of French, Italian and German brands making it a valuable platform for Amazon UK sellers looking for premium European products not yet widely available on Amazon UK.

Like Faire the key advantage is low minimum orders and flexible payment terms — Ankorstore offers 60-day payment terms on first orders with new brands. The platform also runs regular promotional campaigns with additional discounts on first orders which can improve your margins on test purchases significantly.

Best For:

UK sellers who want to source distinctive European brands not yet available widely on Amazon UK — particularly strong in Food and Drink, Health and Beauty and Home categories.

Directory 4 — TheWholesaler.co.uk

TheWholesaler.co.uk is one of the oldest UK wholesale directories — a free platform listing hundreds of UK wholesale brands and distributors across a wide range of categories. It is best used as a starting point for finding UK wholesalers in traditional categories like toys, gifts, household goods and general merchandise.

The directory is not Amazon FBA-specific so you will need to verify each supplier independently — checking whether they allow Amazon reselling, what their MOQ is and whether their products actually sell on Amazon using Keepa before approaching them.

Best For:

UK sellers looking for traditional wholesale distributors in general merchandise categories — a useful supplementary directory alongside FBA-specific resources.

Directory 5 — Wholesale Central (USA)

Wholesale Central is the largest free wholesale directory for the US market with thousands of US-based brands and distributors listed across hundreds of categories. For Amazon US sellers it is a useful free resource for discovering domestic wholesale suppliers — particularly for general merchandise and consumable categories.

The directory quality varies significantly — some listed companies are genuine authorised distributors while others are middlemen. Always verify any contact you find using the Amazon reverse engineering method and Keepa price history before pursuing a relationship.

Directory 6 — SaleHoo

SaleHoo is one of the most widely marketed wholesale directories online and comes up frequently in Amazon FBA seller discussions. It has 8,000 plus verified suppliers and includes features specifically designed for Amazon and eBay sellers including a market research lab and product trend analysis.

Our honest assessment — SaleHoo is better suited to dropshipping and private label sourcing than Amazon FBA wholesale specifically. Many of the suppliers listed are Chinese manufacturers rather than the authentic branded UK and US wholesale accounts that FBA wholesale sellers need. The annual fee is reasonable but the FBA-specific utility is limited compared to alternatives like Faire or the Brandhunterz Brands Directory.

Best For:

Sellers exploring both wholesale and private label who want a single platform covering both models — less ideal for UK and US branded wholesale specifically.

Directory 7 — Worldwide Brands

Worldwide Brands is one of the oldest and most established wholesale directories online. It charges a $299 one-time lifetime fee and lists over 16 million products from thousands of verified suppliers. However it is heavily focused on US suppliers and was built primarily for the dropshipping model rather than wholesale FBA.

For UK FBA wholesale sellers specifically Worldwide Brands offers limited value at its price point — the supplier database skews heavily American and many listed products are not suitable for wholesale FBA due to their focus on dropship-friendly suppliers. We recommend investing the $299 in stock instead.

Complete Directory Comparison at a Glance

Directory	Cost	FBA Specific	Best Market	Rating
Brandhunterz Directory	Free	Yes	UK and USA	⭐⭐⭐⭐⭐
Faire.com	Free	Partial	UK and EU	⭐⭐⭐⭐⭐
Ankorstore	Free	Partial	UK and EU	⭐⭐⭐⭐
TheWholesaler.co.uk	Free	No	UK	⭐⭐⭐
Wholesale Central	Free	No	USA	⭐⭐⭐
SaleHoo	$67/year	Partial	Global	⭐⭐⭐
Worldwide Brands	$299 one-off	No	USA	⭐⭐

How to Verify Any Directory Brand Before Ordering

Finding a brand in a wholesale directory is only the first step. Before approaching any brand or placing any order you must verify them using these steps:

Our Recommended Directory Strategy

Rather than paying for expensive directory memberships our recommended approach for Amazon FBA wholesale sellers is to use a combination of free resources and supplement them with smart research tools:

Stage	Recommended Resource	Cost
Find brand contacts	Brandhunterz Brands Directory + Faire	Free
Verify sales history	Keepa	19 Euro/month
Calculate margins	AMZScout or Helium 10	From $29/month
eBay channel research	Zik Analytics	From $29.99/month

Conclusion — Use Directories as a Starting Point Not a Shortcut

Wholesale directories are valuable tools for discovering new supplier contacts quickly — but they are starting points not shortcuts. Every brand you find in any directory must be verified independently before you spend any money. Use Keepa to verify sales history. Use AMZScout or Helium 10 to calculate exact margins. And always confirm Amazon reselling permission before listing any product.

The most successful Amazon FBA wholesale sellers combine multiple sourcing methods — directories, Amazon reverse engineering, Google search operators and trade shows — to build a diverse pipeline of wholesale opportunities rather than relying on any single source.